Eva NYC's Mane Magic 10-in-1 Primer Heat Protectant is a top-selling, multi-tasking formula that smells like Sweet Nostalgia—with notes of plum, florals, amber, bourbon vanilla and white musk—and the Eva NYC x Pamina Dolce Gelato collaboration turned its indulgent essence into an exclusive gelato flavor. As part of the experiential New York City event at the artisanal gelateria, the first 100 attendees received free gelato, and complimentary mini primers were available with the purchase of Sweet Nostalgia gelato.
To translate the fan-favorite hair primer fragrance into a limited-edition dessert that could be savored by more than one sense, Eva NYC and Pamina Dolce Gelato settled upon bourbon vanilla and jasmine gelato served with roasted plum preserves and vanilla shortbread crumble.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Edible Brand Scents — Fragrance-led product identities are being transformed into taste experiences, creating new crossover moments between beauty branding and gourmet indulgence.
Limited-edition Flavor Collaborations — Short-run co-branded desserts can convert product affinity into collectible, sensory retail experiences with strong social sharing potential.
Multisensory Product Sampling — Combining free food, mini product trials and experiential events expands sampling beyond utility into immersive brand memory creation.
Industry Implications
Beauty — Scent-driven personal care products can extend into lifestyle activations that deepen emotional connections with consumers.
Food and Beverage — Artisanal dessert makers have opportunities to translate non-food brand cues into premium flavors that attract novelty-seeking audiences.
Experiential Marketing — Pop-up events built around sensory mashups can generate foot traffic, earned media and trial for brands outside traditional retail settings.
