Protein products tend to lean heavily on sweet flavor profiles, from chocolate fudge to vanilla cream and fruity blends, leaving consumers who prefer savory, neutral or complex flavors with few options that suit their taste, but the best-selling ESN Isoclear Whey Protein Isolate just dropped in a Strawberry Basil less sweet option. This premium protein powder helps to support muscle building and maintenance and longer satisfaction with a clear, refreshing formula. With notes of juicy strawberry, aromatic basil and a fruity, fresh, herbal finish, Isoclear Whey Protein Isolate cools and replenishes with a lemonade-like consistency, and packs a nutritional punch by delivering up to 25 grams of protein per serving.
For those who prefer refreshing, premium protein products without overly sweet flavor profiles, ESN also offers Fresh Cherry and Peach Iced Tea in less sweet varieties
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Trend Themes
Less-sweet Protein — Consumer fatigue with dessert-like supplements is opening space for protein formats that use restrained sweetness to serve adult palates and everyday consumption occasions.
Culinary Flavor Fitness — Ingredient pairings borrowed from kitchens, such as fruit and herbs, signal premium differentiation for wellness products beyond conventional shake flavors.
Clear Whey Refreshment — Lemonade-like protein powders blur the line between recovery shakes and refreshing beverages, creating room for lighter formats tied to hydration and satiety.
Industry Implications
Sports Nutrition — The category is shifting from performance-only formulas toward taste-led personalization, where nuanced profiles can expand appeal among mainstream wellness consumers.
Functional Beverages — Powdered protein with crisp, drinkable textures sits adjacent to iced teas and lemonades, suggesting crossover potential between supplement efficacy and refreshment rituals.
Flavor Innovation — Demand for savory, herbal, and less sweet options gives flavor houses new relevance in developing complex sensory systems for health-focused products.
