Sometimes, the warmth and familiarity of comfort food can make a bad situation feel better, and Domino's is gearing up for this summer's highly anticipated international tournament with Emergency Pizzas for soccer. If any player on the United States team receives a red card during the soccer tournament, Domino's will help to console distraught soccer fans by giving away $1 million worth of Emergency Pizzas—a free medium, two-topping pizza. "It may not change the outcome of the match, but it can provide a delicious pick-me-up when it's needed most," said Kate Trumbull, Domino's executive vice president, chief marketing officer.
Domino's is also launching a limited-edition merch collaboration with Saturdays Football, including jerseys, a cap, and slides, now available online.
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
Emotional Marketing Through Food — Tying comfort-food offers to emotional moments in live sports creates a model for brands to deliver real-time solace and deepen fan loyalty.
Event-triggered Promotions — Promotions activated by in-game events enable on-the-spot consumer engagement and new architectures for time-sensitive fulfillment and media amplification.
Limited-edition Sports Collaborations — Co-branded merch drops that pair food brands with sports labels open possibilities for hybrid product ecosystems that extend fandom beyond consumption.
Industry Implications
Food and Beverage — Snack and quick-service operators stand to reimagine fulfillment and loyalty systems around emotional, event-driven incentives that reshape customer lifetime value.
Sports Entertainment — Leagues and teams have potential to monetize emotional high points through integrated sponsorships that blend concessions, storytelling, and moment-based promotions.
Retail and Merchandising — Apparel and lifestyle retailers could leverage limited-run collaborations with food brands to create cross-category demand and new direct-to-fan commerce pathways.
