Eden Mill Pin It to Win It is a new golf simulator challenge at the Scottish distillery's visitor center in St Andrews—"the Home of Golf"—that gives players the chance to win a whisky cask worth £5,000. For £10, golfers are given three attempts to get as close as possible to the pin on the simulator, and anyone who lands a hole-in-one shot will win their own Eden Mill ex-Bourbon whisky cask, filled on-site.
The good news is that, for those who are still perfecting their golf game, there are prizes for other ball placements. Players who land on the green can claim an Eden Mill tote bag, those in the bunker will be awarded a golf ball, and even a ball hit out of bounds yields a golf tee.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
Gamified Distillery Visits — Prize-based simulator challenges transform traditional tasting-room traffic into interactive entertainment that links local heritage, product sampling, and premium rewards.
Experiential Alcohol Rewards — High-value cask prizes create a memorable bridge between casual participation and luxury ownership, expanding how spirits brands build emotional loyalty.
Sports-tourism Brand Activations — Golf-themed competitions at destination venues blend regional identity with playable experiences, giving hospitality operators new ways to monetize visitor engagement.
Industry Implications
Spirits and Distilling — Distilleries can differentiate visitor centers through immersive contests that turn product education into a participatory premium-brand experience.
Golf Entertainment — Simulator-based challenges extend golf beyond courses and driving ranges, creating accessible formats for skill-based leisure in retail and tourism settings.
Experiential Tourism — Destination attractions gain added commercial depth when local culture, competitive play, and tangible prizes combine into shareable visitor moments.
