What is the trend of easter-themed menu items?

Opportunities exist for food companies to create seasonal menus that capitalize on festive holidays.

What is the trend of animal-shaped desserts?

Companies can take inspiration from Krispy Kreme and design desserts that are not only delicious, but also visually appealing, and make for shareable content on social media.

What is the trend of pastel colour palettes?

Designers can play with pastel colors to create eye-catching packaging designs, that will not only entice the consumer to buy, but also to share on social media.

What are the implications for the food and beverage industry?

Food and beverage companies can create limited-time seasonal menus to increase sales and delight customers.

What are the implications for the packaging design industry?

Companies that specialize in designing packaging and branding material can leverage pastel colors to create unique and visually appealing designs that will stand out on shelves.

What are the implications for the social media industry?

Marketers can take advantage of the visually appealing nature of pastel-colored food and animal-shaped desserts to create shareable content on social media platforms.

Easter-Themed Donut Menus : Easter-Themed Donut

The Spring 2016 Donut Line-Up from Krispy Kreme Features Easter Treats

Katherine Pendrill — March 2, 2016 — Lifestyle

References: krispykreme & brandeating

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The new Easter-themed donut menu from Krispy Kreme is characterized by pastel hues and barnyard animals. While Easter may still be a few weeks away, these adorable donuts provide a delicious way to begin celebrating.

Krispy Kreme's new Easter-themed donut menu consists of five new treats all of which are available until March 27th. The Bunny Bum donut is the most creative of the bunch and consists of a heart-shaped donut decorated with white icing and a tiny bunny tail. In keeping with the animal theme, there is also a Chick donut designed to resemble a baby chick. The rest to the donuts in the spring 2016 collection are oval-shaped and decorated to resemble colorful Easter eggs.

The festive donut collection puts a delicious twist on an annual holiday in a way that is sure to delight both children and adults alike.

Trend Themes

Easter-themed Menu Items — Opportunities exist for food companies to create seasonal menus that capitalize on festive holidays.
Animal-shaped Desserts — Companies can take inspiration from Krispy Kreme and design desserts that are not only delicious, but also visually appealing, and make for shareable content on social media.
Pastel Colour Palettes — Designers can play with pastel colors to create eye-catching packaging designs, that will not only entice the consumer to buy, but also to share on social media.

Industry Implications

Food and Beverage — Food and beverage companies can create limited-time seasonal menus to increase sales and delight customers.
Packaging Design — Companies that specialize in designing packaging and branding material can leverage pastel colors to create unique and visually appealing designs that will stand out on shelves.
Social Media — Marketers can take advantage of the visually appealing nature of pastel-colored food and animal-shaped desserts to create shareable content on social media platforms.

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