This Dunkin' National Cold Brew Day promotion is being run by the brand on April 20, 2024 to reward fans with a flavorful cold coffee refreshment. The promotion only requires Dunkin' Rewards members to make any purchase via the brand's app on April 20 to be provided with a free Cold Brew of their choice. The drink can even be customized with flavor shots, Cold Foam and swirls to let customers enjoy a beverage that's fine-tuned to their specific flavor preferences.
The Dunkin' National Cold Brew Day promotion is expected to gain traction amongst existing fans, but could also draw in the attention of other consumers who are on the hunt for ways to enjoy greater value with every purchase.
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
Customizable Cold Brew — Innovative brands are capitalizing on consumer preferences by offering customizable cold brew options with unique flavor shots and swirls.
Mobile App Promotions — Businesses are leveraging mobile apps to drive customer engagement through promotions and rewards like free cold brews on special occasions.
Value-driven Marketing — Marketers are focusing on offering greater value to consumers through promotions like free cold brew giveaways to attract new customers.
Industry Implications
Food and Beverage — The food and beverage industry is evolving to meet consumer demand for customized cold brew options and value-driven promotions.
Technology and Apps — The technology and apps industry is enabling businesses to enhance customer engagement through mobile applications for promotional activities and rewards.
Marketing and Advertising — The marketing and advertising industry is embracing value-driven strategies to attract and retain customers through innovative promotional campaigns like free cold brew giveaways.
