La Colombe Serves "the World's Frothiest Draft Lattes" in Cans
Laura McQuarrie — April 11, 2024 — Lifestyle
La Colombe Coffee Roasters shook up the ready-to-drink coffee category with the launch of foamy Draft Lattes that recreated the rich texture of cafés beverages in a to-go format. Under Chobani leadership, the specialty coffee roaster is now introducing new 11 fl oz Draft Latte cans. "Just as Chobani disrupted the yogurt industry back in 2007, we're excited for La Colombe to disrupt the high-growth ready-to-drink coffee category with a better choice for people who are looking for more cold coffee options," says Chobani founder and CEO Hamdi Ulukaya.
The Draft Latte cans are available in Double, Triple, Mocha, Vanilla and Caramel varieties, and these smooth and creamy canned coffee drinks boast the same qualities as Draft Lattes on-tap in La Colombe cafés. "The World's Frothiest Draft Latte" is made with single-origin Colombian bean coffee and locally sourced fresh milk.
The Draft Latte cans are available in Double, Triple, Mocha, Vanilla and Caramel varieties, and these smooth and creamy canned coffee drinks boast the same qualities as Draft Lattes on-tap in La Colombe cafés. "The World's Frothiest Draft Latte" is made with single-origin Colombian bean coffee and locally sourced fresh milk.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Foamy Draft Lattes — Opportunities for introducing innovative textures and flavors in canned coffee beverages.
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Cold Coffee Options — Potential for expanding the variety and availability of ready-to-drink cold coffee products.
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Specialty Canned Coffee — Growth opportunities in offering premium, specialty coffee drinks in convenient canned formats.
Industry Implications
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Beverage — Disruptive innovation can create new segments within the ready-to-drink coffee industry.
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Packaging — Innovation in packaging design and materials can enhance the consumer experience of canned beverages.
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Retail — Retailers can capitalize on the popularity of canned coffee by exploring new distribution channels and partnerships.
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