Mars Tops Twix's Shortbread with Vanilla Crème for 2027
Edited by Adam Harrie — October 6, 2026 — Lifestyle
This article was written with the assistance of AI.
References: parade
Mars is expanding Twix with 'Frosted Cookie Twix,' a flavor set for 2027 that gives candy-bar fans a sweeter, bakery-leaning take on the familiar format. The new bar keeps the brand in dessert territory with a frosted-cookie profile, offering a different kind of indulgence without straying from the Twix lane.
The vanilla-flavored crème pushes the experience closer to a bakery treat than to a standard chocolate snack. A shortbread base preserves a biscuit crunch, so the bar still feels familiar to people who want a playful twist rather than a total reset.
For shoppers, this means a candy-bar option that targets nostalgic dessert cravings rather than just everyday chocolate. It also points the category toward more cookie-led riffs, where familiar brands borrow cues from baked goods to make line extensions stand out on the shelf.
Image Credit: Mars
The vanilla-flavored crème pushes the experience closer to a bakery treat than to a standard chocolate snack. A shortbread base preserves a biscuit crunch, so the bar still feels familiar to people who want a playful twist rather than a total reset.
For shoppers, this means a candy-bar option that targets nostalgic dessert cravings rather than just everyday chocolate. It also points the category toward more cookie-led riffs, where familiar brands borrow cues from baked goods to make line extensions stand out on the shelf.
Image Credit: Mars
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
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Bakery-inspired Candy — Candy brands are borrowing cues from cookies, cakes, and frostings to create familiar formats with richer dessert associations and stronger shelf differentiation.
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Nostalgic Flavor Extensions — Retro dessert profiles give established confectionery products a way to connect with comfort-driven shoppers while preserving recognizable brand identities.
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Hybrid Snack Formats — Blending candy-bar structures with bakery textures creates room for premium, limited-edition, and cross-category products that feel both novel and accessible.
Industry Implications
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Confectionery — Major candy makers can use dessert-style flavor systems to refresh legacy products and compete for attention in crowded impulse-snack aisles.
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Bakery — Packaged baked-good brands may find new licensing and collaboration potential as candy companies seek cookie, crème, and frosting-inspired taste cues.
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Retail Grocery — Grocers can benefit from cross-merchandising opportunities as dessert-inspired candy bars blur traditional boundaries between confectionery, cookies, and seasonal treats.
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