The popularity of sourdough bread is driving more brands to get in on the action as seen with these new Deli Kitchen products that put a fermented, free-from recipe in focus. The products come in two options including Wheat & Rye Sourdough Flatbreads and Sourdough Chargrilled Wraps, which are each made with no artificial preservatives. The products are made with a base of active durum wheat sourdough and have been slowly fermented before being baked to maximize their authenticity.
The sourdough Deli Kitchen products prioritize versatility to work well for lunchtime meals or barbecues, while also embracing snacking culture. These attributes speak to a wider embrace of artisan-style bread products as consumers seek to enjoy their health benefits with minimal preparation commitments.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
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AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Trend Themes
Fermented Convenience Foods — Slow-fermented bases are reshaping ready-to-eat bakery formats by combining perceived gut-health benefits with the speed and flexibility of modern meal prep.
Artisan Free-from Baking — Preservative-free sourdough products create room for premium packaged breads that balance clean-label expectations with mainstream accessibility.
Versatile Bread Platforms — Flatbreads and wraps are becoming adaptable carriers for lunches, snacks, and barbecues, expanding how bakery brands participate in multiple eating occasions.
Industry Implications
Packaged Bakery — Authentic fermentation cues and clean ingredient lists are differentiating mass-market bread products in a category increasingly influenced by artisan positioning.
Health Food — Consumer interest in naturally processed foods is strengthening demand for sourdough-based products that connect everyday convenience with wellness-oriented eating.
Food Retail — Shelf-ready fermented wraps and flatbreads give retailers premium meal-solution options that bridge fresh bakery appeal and packaged convenience.
