The Crumbl Father's Day cookies have been debuted by the brand just ahead of the holiday to offer kids a series of sweet treats to pick up for the dad in their life. The new cookies come in three varieties including the Root Beer Float Cookie, Cookies & Cream Grill-it Cookie and the Everything but the Dad Jokes Cookie, which each take a Father's Day inspiration to surprise and delight families. The cookies are on the menu alongside the Chocolate Toffee Tres Leches Cake featuring Heath, Peanut Butter Cup Cookie featuring Reese's, Dubai Style Chocolate Cheesecake and Oatmeal Thins.
The Crumbl Father's Day cookies are part of the brand's limited time menu from June 15 to 20 to encourage consumers to pick them up ahead of Father's Day on June 21, 2026.
Image Credit: Crumbl
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
Dad-themed Desserts — Holiday-specific sweets with playful paternal cues create room for brands to turn family gifting into highly shareable, emotionally resonant food experiences.
Limited-time Cookie Drops — Scarcity-driven bakery menus support new demand for fast-rotating product concepts that blend novelty, urgency, and collectible flavor exploration.
Experiential Family Gifting — Treats designed around family roles and inside jokes reveal potential for edible gifts that feel more personal than conventional cards or packaged presents.
Industry Implications
Specialty Bakery — Bakery chains can differentiate through themed menu innovation that converts seasonal occasions into premium, time-sensitive dessert purchases.
Food Retail — Retail food formats benefit from holiday-aligned assortments that make grab-and-go gifting more convenient, expressive, and impulse-friendly.
Confectionery Marketing — Brand storytelling around nostalgic flavors, humor, and family rituals opens space for campaigns that position sweets as cultural moments rather than simple indulgences.
