The Crosta & Mollica Tartufi Comes in Three Flavors
Michael Hemsworth — February 17, 2022 — Marketing
References: crostamollica & foodbev
The Crosta & Mollica Tartufi range is a lineup of desserts from the Italy-based brand that will offer consumers with a way to enjoy a classic Italian dessert from the comfort of their own home.
The product line consists of three flavors in all including the Caffè Latte, Chocolate & Hazelnut and Pistachio & Almond, which are all crafted with premium ingredients. The ice cream desserts are arriving in the UK at Waitress and Ocado locations where consumers can pick up a box of two for £5.
The Crosta & Mollica Tartufi range offers easy access to a signature Italian treat that speaks to the increased demand for portioned, at-home desserts as consumers continue to spend more time in their living space.
The product line consists of three flavors in all including the Caffè Latte, Chocolate & Hazelnut and Pistachio & Almond, which are all crafted with premium ingredients. The ice cream desserts are arriving in the UK at Waitress and Ocado locations where consumers can pick up a box of two for £5.
The Crosta & Mollica Tartufi range offers easy access to a signature Italian treat that speaks to the increased demand for portioned, at-home desserts as consumers continue to spend more time in their living space.
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Trend Themes
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Italian Dessert Trend — There is an opportunity for dessert companies to innovate their product lines by creating premium, portioned, and at-home desserts inspired by classic Italian desserts such as gelato truffles.
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Premium Ingredient Trend — Using high-quality and premium ingredients for desserts could be the next step for innovation in the dessert industry.
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Portioned Dessert Trend — There is an opportunity to create more portioned desserts that people can easily enjoy at home or on-the-go, as more consumers shift towards a lifestyle with less waste and convenience.
Industry Implications
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Dessert Industry — Dessert companies can capitalize on the increase in demand for premium, portioned, and at-home desserts that are inspired by classic Italian desserts such as gelato truffles.
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Food Retail Industry — Retailers such as Waitrose and Ocado can capitalize on the increase in demand for portioned, at-home desserts as consumers continue to spend more time in their living space.
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E-commerce Industry — E-commerce platforms can capitalize on the shift towards convenience and less waste by offering more portioned and at-home desserts for consumers to purchase online.
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