What is the trend of inclusive coffee brands?

Creating coffee brands that prioritize the inclusivity of all consumers, regardless of age, gender, or sexual orientation.

What is the trend of direct-to-consumer websites?

Providing a more personalized buying experience by offering products directly from the brand's website.

What is the trend of social media marketing?

Using social media as a platform to connect with consumers and build brand awareness.

What are the implications for the hospitality industry industry?

Creating inclusive coffee brands can provide opportunities for the hospitality industry to cater to a broader audience.

What are the implications for the e-commerce industry industry?

The rise of direct-to-consumer websites creates new opportunities and challenges for e-commerce companies to tweak their strategies.

What are the implications for the media industry industry?

The use of social media marketing creates opportunities for media companies to offer targeted advertising options to coffee brands.

Gen Z Coffee Brands : Couplet Coffee

Couplet Coffee Makes Specialty Coffee Fun, Accessible & Inclusive

Laura McQuarrie — February 11, 2022 — Marketing

References: coupletcoffee & nosh

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Couplet Coffee is an inclusive Gen Z coffee brand and it shares products with offbeat designs and fun-focused flavors like Espresso For Everyone, Blissful Blend, and the Single Origin Peruvian. The brand has now officially launched its first-ever direct-to-consumer website, along with special merch and equipment for coffee lovers of all ages and kinds.

Even before the official launch of Couplet Coffee's direct-to-consumer website, the LGBTQ+ and woman-led lifestyle brand connected with consumers on social media, and directed them to a landing page connected to Cashdrop and limited-edition product offerings. As a brand that knows something about virality, Couplet Coffee is giving the first 100 subscribers to its coffee bean subscription the chance to have a virtual or in-person consultation with an award-winning barista.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Inclusive Coffee Brands — Creating coffee brands that prioritize the inclusivity of all consumers, regardless of age, gender, or sexual orientation.
Direct-to-consumer Websites — Providing a more personalized buying experience by offering products directly from the brand's website.
Social Media Marketing — Using social media as a platform to connect with consumers and build brand awareness.

Industry Implications

Hospitality Industry — Creating inclusive coffee brands can provide opportunities for the hospitality industry to cater to a broader audience.
E-commerce Industry — The rise of direct-to-consumer websites creates new opportunities and challenges for e-commerce companies to tweak their strategies.
Media Industry — The use of social media marketing creates opportunities for media companies to offer targeted advertising options to coffee brands.

6.6

Score

Popularity

Activity

Freshness