Functional Hydration Beverages

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Core Hydration Launched 3 New Products with Functional Ingredients

— February 9, 2023 — Lifestyle
Core Hydration+ is a new vitamin-enhanced water with scientifically proven functional ingredients and real fruit extracts and essences that provide a hint of flavor. Available in three flavors, these bottles of water offer more than just hydration, they each have unique benefits that can help support wellness - immunity, hair/skin/nail health, and relaxation. All Core Hydration+ flavors have 0 calories, no sugar or sweeteners, come in a 100% recycled plastic bottle and just like all Core Hydration Bottles are BPA free.

Core Hydration+ Immunity helps supports a healthy immune system with Vitamin C and Zinc with a hint of taste from natural lemon extract. Core Hydration+ Vibrance, on the other hand, helps supports healthy skin, hair and nails with Biotin, Vitamin C and Zinc with a hint of taste from natural pink grapefruit extract. Core Hydration+ Calm is infused with L-theanine to help support relaxation with a clean cucumber taste from natural cucumber essence.

Trend Themes

  1. Functional Hydration Beverages with Added Benefits — Core Hydration's new line of vitamin-enhanced, fruit-infused water with functional ingredients offers hydration with added benefits such as immunity, hair/skin/nail health, and relaxation.
  2. Science-backed Wellness Beverages — Functional hydration beverages with scientifically proven ingredients offer an opportunity to disrupt the wellness industry and appeal to health-conscious consumers.
  3. Sustainability in Functional Beverages — Functional hydration beverages packaged in 100% recycled plastic bottles and free from BPA offer a sustainable alternative for environmentally conscious consumers.

Industry Implications

  1. Beverage Industry — The functional hydration beverage industry could gain market share through science-based formulas and unique flavor combinations to appeal to a broader consumer base.
  2. Wellness Industry — Functional hydration beverages with added benefits align with the wellness industry and appeal to a growing number of health-conscious consumers.
  3. Sustainable Packaging Industry — Functional hydration beverage manufacturers can disrupt the sustainable packaging industry by providing eco-friendly alternatives to traditional plastic bottles.
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