Coors Light Chillollipops Help Soothe Stress During March Madness
Laura McQuarrie — March 17, 2022 — Lifestyle
References: shop.coorslight & foodandwine
Coors Light Chillollipops are beer-flavored lollipops that are sold in sets of six. The non-alcoholic lollipops intended for consumers ages 21 and up were inspired by research that shows that sucking on lollipops and hard candies have a calming effect. As such, the lollipops (complete with a foam-inspired layer on top) were created to soothe basketball fans during March Madness.
To celebrate the first day of basketball action, the six-packs of lollipops are being shared to deliver a flavor experience that's similar to Coors Light.
Priced at $3.17, the Coors Light Chillollipops are easy to add to a cart, along with other items from the online shop, such as cold-activated cups, beer pouch hoodies and coolers of all sizes.
To celebrate the first day of basketball action, the six-packs of lollipops are being shared to deliver a flavor experience that's similar to Coors Light.
Priced at $3.17, the Coors Light Chillollipops are easy to add to a cart, along with other items from the online shop, such as cold-activated cups, beer pouch hoodies and coolers of all sizes.
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Trend Themes
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Beer-flavored Candy — Creating non-alcoholic candy products inspired by alcoholic beverages.
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Stress-relieving Candy — Designing candy with features that relieve stress and anxiety.
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Alcohol-inspired Flavors — Incorporating alcoholic flavors into non-alcoholic products.
Industry Implications
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Food and Beverage — Developing new products by combining flavors of alcoholic and non-alcoholic products.
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Candy and Confectionery Manufacturing — Designing and producing candy that has calming effects on consumers.
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Sports and Entertainment — Creating products to soothe and entertain consumers during major events such as the March Madness.
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