Fans of Subway sandwich shop cookies are likely to rejoice with the news of the Cookieway pop-up shop as a storefront being launched in celebration of National Cookie Day (December 4). The store comes as the brand's first dedicated retail shop that will only sell its signature cookies. Patrons will be able to pick up a treat in wide range of flavor options including M&M, Chocolate Chip, Oatmeal Raisin, Raspberry Cheesecake, White Chip Macadamia Nut, Caramel Apple, Double Chocolate, S’mores and Caramel Brownie.
The Cookieway pop-up shop is located at 91 Allen Street in New York Cit where it will be open from Thursday, December 2 to Sunday, December 5, 2021 with opening hours varying depending on the day.
Image Credit: Subway
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Modular Growth Gear
Parents are adopting modular youth gear that is adjustable, upgradeable, and serviceable to accommodate fast-growing athletes and reduce the need for full replacement cycles.
Question 1
Do you currently have any children under 18 who participate in organized or recreational sports?
Question 2
Have you ever purchased sports gear designed to adjust as your child grows?
Question 3
When your child outgrows a piece of sports gear, how much of a problem is having to replace it?
Question 4
What bothers you MOST about replacing outgrown gear?
Question 5
How likely would you be to choose sports gear that adjusts or upgrades as your child grows the next time you buy one?
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
Pop-up Cookie Stores — Entrepreneurs can capitalize on the success of the Cookieway pop-up shop concept by launching their own themed pop-up stores to celebrate food holidays and other events.
Specialty Cookie Flavors — There is an opportunity now for bakeries and restaurants to create their own unique, signature cookie flavors and showcase them in their stores for customers.
Brand Loyalty Through Unique Retail Channels — More brands could strengthen their relationship with loyal customers by opening dedicated retail shops that sell only their signature products, creating an exclusive and exciting experience for fans.
Industry Implications
Bakery Industry — Bakeries can innovate by creating their own line of specialty cookies and promoting them through themed stores, pop-ups and other events, with an emphasis on unique flavors and packaging.
Fast Food Industry — Restaurants and fast food chains can tap into the lucrative cookie market by developing their own, exclusive cookie flavors and adding them to their menus as featured items or promotional offers.
Retail Industry — Retailers can explore the concept of themed retail stores that showcase only a single brand's signature products to create an exclusive experience for their customers and promote brand loyalty.
