What is the trend of dessert format mashups?

Hybrid treats such as waffle tacos create novelty-driven menu differentiation by transforming familiar desserts into portable, social-media-friendly formats.

What is the trend of branded ingredient collaborations?

Pairings with recognizable snack brands like Oreo and Reese's add built-in consumer appeal while supporting limited-time premiumization in frozen desserts.

What is the trend of themed limited-time menus?

Entertainment-linked offerings, including superhero-inspired items, blend pop culture relevance with seasonal indulgence to increase urgency and trial.

What are the implications for the ice cream and frozen desserts industry?

Novel product architectures and co-branded mix-ins expand the category beyond traditional scoops into experiential, higher-margin treats.

What are the implications for the quick-service restaurants industry?

Limited-time dessert innovations provide chains with traffic-driving menu news that can appeal to both impulse buyers and loyal customers.

What are the implications for the confectionery and snack foods industry?

Iconic candy and cookie brands gain new consumption occasions through licensing partnerships that embed their flavors into restaurant desserts.

Ice Cream Waffle Tacos : Cookies 'n' Peanut Butter Ice Cream Taco

Cold Stone is Adding a New Cookies 'n' Peanut Butter Ice Cream Taco

Katherine Pendrill — July 18, 2026 — Lifestyle

References: brandeating

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Cold Stone is helping consumers beat the heat in a tasty new way with the debut of its new Cookies 'n' Peanut Butter Ice Cream Taco made with Oreo and Reese's.

Available for a limited time, the new Cookies 'n' Peanut Butter Ice Cream Taco made with Oreo and Reese's is a delicious take on a unique frozen dessert. The new treat consists of a waffle cone taco shell filled with limited-time Cookies 'n' Peanut Butter Ice Cream made with Oreo cookies and Reese's peanut butter, all topped with chocolate, crushed Oreo cookies, and Reese's Peanut Butter Sauce.

Along with the new Cookies 'n' Peanut Butter Ice Cream Taco made with Oreo and Reese's, Cold Stone is also serving up some new Supergirl-themed menu items.

Image Credit: Cold Stone Creamery

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Trend Themes

Dessert Format Mashups — Hybrid treats such as waffle tacos create novelty-driven menu differentiation by transforming familiar desserts into portable, social-media-friendly formats.
Branded Ingredient Collaborations — Pairings with recognizable snack brands like Oreo and Reese's add built-in consumer appeal while supporting limited-time premiumization in frozen desserts.
Themed Limited-time Menus — Entertainment-linked offerings, including superhero-inspired items, blend pop culture relevance with seasonal indulgence to increase urgency and trial.

Industry Implications

Ice Cream and Frozen Desserts — Novel product architectures and co-branded mix-ins expand the category beyond traditional scoops into experiential, higher-margin treats.
Quick-service Restaurants — Limited-time dessert innovations provide chains with traffic-driving menu news that can appeal to both impulse buyers and loyal customers.
Confectionery and Snack Foods — Iconic candy and cookie brands gain new consumption occasions through licensing partnerships that embed their flavors into restaurant desserts.

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