Colgate and GenM Partnered to Support Women's Oral Health
Michael Hemsworth — October 28, 2024 — Lifestyle
References: gen-m & retailtimes
Colgate and GenM announced a new partnership in the UK that will see the brands joining forces to help support the oral care of women experiencing menopause. The partnership will see the MTick menopause-friendly shopping logo used by Colgate to promote products in a way that's easier for consumers to navigate. The products included in the partnership includes the Colgate Total Advance Gum Care Toothpaste and the Colgate Advanced Deep Clean Toothpaste, which will effectively support the oral care needs of women as they navigate menopause.
The Colgate and GenM partnership comes in response to research that revealed 28% of post-menopausal women experience tooth loss within five years. The initiative will see shoppers able to identify the logo in Morrisons, Boots and Tesco aisles.
The Colgate and GenM partnership comes in response to research that revealed 28% of post-menopausal women experience tooth loss within five years. The initiative will see shoppers able to identify the logo in Morrisons, Boots and Tesco aisles.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Menopause-specific Oral Care — Brands are launching oral care products specifically designed for women experiencing menopause, addressing unique dental health challenges.
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Inclusive Health Partnerships — Collaborations between oral care brands and health organizations are on the rise, aiming to provide targeted health solutions for underserved demographics.
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Purpose-driven Branding — Companies are increasingly using purpose-driven marketing, like the MTick menopause-friendly shopping logo, to cater to specific consumer needs and build stronger brand loyalty.
Industry Implications
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Oral Care — The oral care industry is expanding its product lines to cater to the unique needs of menopausal women, recognizing a significant niche market.
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Retail — The retail industry is adopting specialized labeling and promotion strategies to help consumers easily identify products that meet their specific health needs.
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Healthcare — Healthcare sectors are seeing increased partnerships with consumer brands to address specific health conditions, enhancing overall wellness solutions.
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