What is the trend of ready-to-drink vietnamese coffee?

Opportunities for further innovation in packaging and brewing methods to enhance the shelf-life and flavor profiles.

What is the trend of natural, low-calorie cold brew?

Potential for increased demand for healthier coffee options, leading to more product launches with natural ingredients and low-calorie counts.

What is the trend of robusta bean revival?

Likely a shift towards the re-discovery of Robusta beans as a valuable and unique coffee source, leading to the increased planting and importing of Robusta beans.

What are the implications for the coffee and beverage industry?

Brands can leverage increasing demand for ready-to-drink, healthy and natural coffee options with innovative product launches.

What are the implications for the export-import industry?

Opportunities for trade and partnerships between countries that are coffee-producing and countries with strong coffee consumer markets.

What are the implications for the sustainability and social responsibility industry?

Increased focus on supporting local coffee farmers and promoting sustainable practices that enhance product quality while protecting the environment.

Canned Vietnamese Cold Brew : Cold Brew: Classic Black

Nguyen Coffee Supply Launches the New Cold Brew: Classic Black

Amy Duong — August 2, 2022 — Lifestyle

References: nguyencoffeesupply & hypebeast

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Nguyen Coffee Supply draws inspiration from Vietnam’s cà phê culture by introducing the inaugural canned Vietnamese coffee cold brew, the Cold Brew: Classic Black. The ready-to-drink coffee takes the Robusta bean and brings it to a space of contemporary coffee that has strong Arabica notes.

Notably, it is made from entirely natural ingredients and has zero grams of sugar. It is packed with 220 m of caffeine and is only 10 calories per can. Every drink is also dairy-free and gluten-free, as well as being shelf-stable. It is made with only Robusta beans as the company directly imports the brans from Vietnam directly with the mission to support local farmers. It is now available for pre-order and plans to ship on August 11th.

Image Credit: Nguyen Coffee Supply

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Trend Themes

Ready-to-drink Vietnamese Coffee — Opportunities for further innovation in packaging and brewing methods to enhance the shelf-life and flavor profiles.
Natural, Low-calorie Cold Brew — Potential for increased demand for healthier coffee options, leading to more product launches with natural ingredients and low-calorie counts.
Robusta Bean Revival — Likely a shift towards the re-discovery of Robusta beans as a valuable and unique coffee source, leading to the increased planting and importing of Robusta beans.

Industry Implications

Coffee and Beverage — Brands can leverage increasing demand for ready-to-drink, healthy and natural coffee options with innovative product launches.
Export-import — Opportunities for trade and partnerships between countries that are coffee-producing and countries with strong coffee consumer markets.
Sustainability and Social Responsibility — Increased focus on supporting local coffee farmers and promoting sustainable practices that enhance product quality while protecting the environment.

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