Boldly Flavored Hummuses : classic Sabra hummus

Classic Sabra Hummus Now Has More Toppings and Flavor

Michael Hemsworth — February 15, 2024 — Lifestyle

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The classic Sabra hummus range has been given an overhaul by the brand to keep it relevant with today's consumer who's increasingly seeking out products that prioritize taste, quality and value. The various hummuses in the range now have additional bold flavoring in the recipe to give the chickpea-based spreads an even tastier profile when being used as a dip or spread. The products also have additional toppings that shoppers will be able to immediately see right through the lid even before purchasing to help catch the attention of curious consumers.

The updated classic Sabra hummus range is being rolled out now to retailers both in-store and online, and includes the Roasted Red Pepper, Roasted Garlic, Roasted Pine Nut and Supremely Spicy flavors.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

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What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

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Which of the following types of devices have you personally used in the past 12 months?

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Question 2

What are the main reasons you use or chose this type of device?

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Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Revitalized Hummus Products — The classic Sabra hummus range has been given an overhaul by the brand to keep it relevant with today's consumer who's increasingly seeking out products that prioritize taste, quality and value.
Bold Flavor Enhancements — The various hummuses in the range now have additional bold flavoring in the recipe to give the chickpea-based spreads an even tastier profile when being used as a dip or spread.
Innovative Packaging Design — The products also have additional toppings that shoppers will be able to immediately see right through the lid even before purchasing to help catch the attention of curious consumers.

Industry Implications

Food and Beverage — The updated classic Sabra hummus range is being rolled out now to retailers both in-store and online.
Culinary — The various hummuses in the range now have additional bold flavoring in the recipe to give the chickpea-based spreads an even tastier profile when being used as a dip or spread.
Packaging — The products also have additional toppings that shoppers will be able to immediately see right through the lid even before purchasing to help catch the attention of curious consumers.

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