What is the trend of orange-hued wheat beers?

The trend of infusing wheat beer with orange flavors is disrupting the traditional beer market by appealing to consumers seeking refreshing citrusy options.

What are the implications for the craft beer industry?

Craft breweries have the opportunity to capitalize on the trend of orange-hued wheat beers by introducing unique citrus-infused options to their product lineup.

What are the implications for the agriculture industry?

With the use of locally sourced ingredients, farms like Root Shoot Malting can enjoy increased demand for wheat and craft malt to cater to the rising popularity of orange-infused craft beers.

What are the implications for the outdoor recreation industry?

The availability of orange-hued wheat beers in portable 12-ounce cans presents a disruptive opportunity for the outdoor recreation industry to offer refreshing, citrusy beverages to outdoor enthusiasts seeking convenient options.

Orange-Hued Wheat Beers : citrus ale

Exquisitely Flavored Wheat Beers Image 1

Exquisitely Flavored Wheat Beers Image 2

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This Citrus Ale is Ideally Flavored For Carefree Warm-Weather Enjoyment

Rahul Kalvapalle — June 15, 2023 — Lifestyle

References: sweetwaterbrew & tilray.gcs-web

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SweetWater Brewing Company, an Atlanta-based craft brewery that has been in operation for over a quarter of a century and has well and truly consolidated its position as one of the top 10 biggest craft brewers in the U.S., launched a delectable new citrus ale that manages to infuse the popular wheat beer category with a delicious dose of orange.

The 'Colorado ORANGE Citrus Ale' is a wheat beer that was brewed with the use of Centennial hops, with wheat and craft malt sourced from the local Root Shoot Malting family-run farm. The beer is imbued with a natural orange hue and comes in at 4.6 percent ABV, making it ideal for any summertime setting whether at home or in the great outdoors.

Available in 12-ounce cans, this beer is a fine example of the timelessly effective combination of orange-based citrus notes and the wheat beer format.

Image Credit: SweetWater Brewing

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Trend Themes

Orange-hued Wheat Beers — The trend of infusing wheat beer with orange flavors is disrupting the traditional beer market by appealing to consumers seeking refreshing citrusy options.

Industry Implications

Craft Beer — Craft breweries have the opportunity to capitalize on the trend of orange-hued wheat beers by introducing unique citrus-infused options to their product lineup.
Agriculture — With the use of locally sourced ingredients, farms like Root Shoot Malting can enjoy increased demand for wheat and craft malt to cater to the rising popularity of orange-infused craft beers.
Outdoor Recreation — The availability of orange-hued wheat beers in portable 12-ounce cans presents a disruptive opportunity for the outdoor recreation industry to offer refreshing, citrusy beverages to outdoor enthusiasts seeking convenient options.

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