Festively Illuminated Gins

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Raisthorpe Distillery Christmas Light-Up Gins Come in Three Flavors

— November 10, 2021 — Marketing
References: raisthorpemanor & foodbev
The Raisthorpe Distillery Christmas light-up gins are being launched by the brand in the UK to provide consumers with a way to enhance their holiday traditions. The gin comes in three flavors including Pear & Peppercorn, Apricot & Coconut and Bramble & Saffron, which are each infused with edible gold leaf inside and paired with a light-up base. These features help to make the gins an eye-catching addition to the home and will act as something of a holiday decoration in itself.

The Raisthorpe Distillery Christmas light-up gins feature an ABV of 40% and is being made available in 700ml bottles at a price point of £29.99 each. The gin is made using a range of botanicals along with water from the Gypsey Spring’s underwater streams.

Trend Themes

  1. Holiday-themed Alcoholic Beverages — Opportunity for distilleries and beverage companies to create festive and visually appealing drinks for the holiday season.
  2. Edible Gold Leaf Infused Products — Opportunity for food and beverage companies to incorporate edible gold leaf into their products to increase their perceived value.
  3. Light-up Product Packaging — Opportunity for companies to incorporate light-up packaging into their products to enhance visual appeal and create a unique and memorable experience for consumers.

Industry Implications

  1. Distillery — Distilleries can explore the use of edible gold leaf and unique packaging to create limited edition holiday-themed products.
  2. Beverage — Beverage companies can create holiday-themed drinks with unique flavor profiles and visually appealing packaging to stand out during the holiday season.
  3. Packaging — Packaging companies can innovate with light-up packaging designs and technologies to offer unique solutions for their clients.
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