Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
Laura McQuarrie — April 26, 2023 — Lifestyle
References: hoekschechips.nl & wunderman-belgium.prezly
Premium chips brand Hoeksche Chips introduced a new kind of potato chip packaging that solves a common problem that happens when snackers get to the bottom of the bag. Crumbs at the bottom of chip packets are impossible to eat without making a mess and this new design created in partnership with Wunderman Thompson "[solves] a problem that has haunted chip-eaters worldwide for decades."
"t Hoeksche Hoekje" introduces a twistable element to the corner of Hoeksche's new Salt & Balsamic Vinegar chip packet so that crumbs can be funneled straight into a snacker's hand or mouth. This flavor-saving technology promises to help more potato chip lovers eat every last potato chip piece without dirtying themselves or their surroundings in the process.
"t Hoeksche Hoekje" introduces a twistable element to the corner of Hoeksche's new Salt & Balsamic Vinegar chip packet so that crumbs can be funneled straight into a snacker's hand or mouth. This flavor-saving technology promises to help more potato chip lovers eat every last potato chip piece without dirtying themselves or their surroundings in the process.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Crumb-collecting Packaging — Opportunity for packaging companies to innovate and create designs that prevent food waste and improve user experience.
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Convenient Snacking Solutions — Opportunity for food manufacturers to create products that solve common problems and improve snacking convenience.
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User-centric Design — Opportunity for companies to use design thinking and user research to create innovative solutions that cater to users' needs.
Industry Implications
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Packaging Industry — Opportunity for packaging companies to develop innovative solutions that prevent food waste and improve user experience.
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Food Manufacturing Industry — Opportunity for food manufacturers to create products that solve common problems and improve snacking convenience.
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Design Industry — Opportunity for design firms to help companies incorporate user-centric design thinking and create innovative products that solve users' problems and needs.
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