What is the trend of premiumization of classic burgers?

Elevated versions of traditional fast food burgers appear to be gaining traction as a means for casual dining establishments to differentiate from fast food.

What is the trend of value-driven meal combos?

Increasingly, restaurants are bundling multiple menu items into a single appealing price point to entice more customers into sit-down dining experiences.

What is the trend of hybrid dining experiences?

A rise in hybrid dining experiences is bridging the gap between fast food convenience and the quality of casual dining to attract a wider customer base.

What are the implications for the casual dining industry industry?

The casual dining industry is leaning into offering enhanced burger options that compete with fast food without sacrificing quality or price.

What are the implications for the food and beverage marketing industry?

Food and beverage marketing strategies are capitalizing on offering value-driven yet elevated meal options to shift consumer habits away from typical fast food choices.

What are the implications for the restaurant f&b supply chain industry?

Restaurant supply chains are adapting to support the sale of bulked-up premium burgers while maintaining competitive pricing for consumers.

Fast Food Alternative Burgers : Chili's Big QP burger

Chili's Big QP Burger Encourages Customers to Skip the Drive-Thru

Michael Hemsworth — April 16, 2025 — Lifestyle

References: chilis & restaurantbusinessonline

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Chili's Big QP Burger has made its way to the casual dining brand's menu as a new option that's meant to encourager consumers to skip the fast food drive-thru in favor of the brand's dining room. The burger is positioned as an elevated take on a classic burger that consumers will find on the market, but is reported to feature 85% more beef with two slices of American cheese, mustard, ketchup, pickles and onions. The burger is part of the brand's 3 for Me menu that includes an entree, bottomless chips and salsa, fries and a drink for just $10.99.

CMO George Felix commented on the Chili's Big QP Burger saying, "We believe Chili's 3 For Me menu, starting at just $10.99, has been the best value in the industry since we introduced it in 2022, and we just made it even better with the new Big QP burger, featuring a fast food flavor profile our guests will recognize."

Image Credit: Chili's

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Trend Themes

Premiumization of Classic Burgers — Elevated versions of traditional fast food burgers appear to be gaining traction as a means for casual dining establishments to differentiate from fast food.
Value-driven Meal Combos — Increasingly, restaurants are bundling multiple menu items into a single appealing price point to entice more customers into sit-down dining experiences.
Hybrid Dining Experiences — A rise in hybrid dining experiences is bridging the gap between fast food convenience and the quality of casual dining to attract a wider customer base.

Industry Implications

Casual Dining Industry — The casual dining industry is leaning into offering enhanced burger options that compete with fast food without sacrificing quality or price.
Food and Beverage Marketing — Food and beverage marketing strategies are capitalizing on offering value-driven yet elevated meal options to shift consumer habits away from typical fast food choices.
Restaurant F&B Supply Chain — Restaurant supply chains are adapting to support the sale of bulked-up premium burgers while maintaining competitive pricing for consumers.

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