poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Kalin Ned — February 9, 2026 — Pop Culture
References: yahoo
The beverage company poppi chose to broadcast a new advertisement during the Super Bowl and the ad featured musicians Charli xcx and Rachel Sennott. The marketing venture marked the brand's third consecutive year of doing so.
The 30-second commercial was "created by visionary director Aidan Zamiri and creative agency MIRIMAR." The ad portrays a fantastical narrative in which consuming the product triggers an abrupt, vibrant escape from a mundane setting into a dynamic party atmosphere. The brand frames this marketing investment as a strategic effort to solidify its identity as a culturally influential entity within the modern soda category. Featuring influential cultural figures like Charli xcx, who embodies a specific edge in music and fashion, transfers a sense of avant-garde credibility and coolness that will push poppi to ultimately achieve its goal.
Image Credit: poppi
The 30-second commercial was "created by visionary director Aidan Zamiri and creative agency MIRIMAR." The ad portrays a fantastical narrative in which consuming the product triggers an abrupt, vibrant escape from a mundane setting into a dynamic party atmosphere. The brand frames this marketing investment as a strategic effort to solidify its identity as a culturally influential entity within the modern soda category. Featuring influential cultural figures like Charli xcx, who embodies a specific edge in music and fashion, transfers a sense of avant-garde credibility and coolness that will push poppi to ultimately achieve its goal.
Image Credit: poppi
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
-
Musician-driven Marketing — Collaborations between beverage brands and musicians like Charli xcx offer innovative ways to infuse cultural relevance into advertising campaigns.
-
Fantastical Advertising Narratives — Crafting ads that transform everyday scenarios into vibrant experiences enhances brand engagement by appealing to consumers' desire for escapism.
-
Culturally Influential Branding — Positioning products as culturally significant through partnerships with cutting-edge artists can differentiate brands within competitive markets.
Industry Implications
-
Beverage Industry — Innovative advertising approaches featuring cultural figures could disrupt traditional marketing strategies within the beverage sector.
-
Music and Entertainment — Intersections of music, entertainment, and brand marketing utilize artists' cultural capital as a powerful tool for audience engagement.
-
Creative Advertising — Emerging trends in storytelling through visually dynamic and narrative-driven ads offer new pathways for creative advertising agencies.
7.1
Score
Popularity
Activity
Freshness
