What is the trend of icy energy drinks?

New CELSIUS flavors like Grape Slush and Watermelon Ice offer a refreshing twist on traditional energy drinks, appealing to consumers seeking a cool and energizing boost.

What is the trend of functional beverages?

The inclusion of Meta Plus blend and amino acids in these drinks underlines the growing trend towards beverages that support both physical and cognitive performance.

What is the trend of flavor innovation?

The introduction of unique, icy flavors showcases the trend of brands experimenting with new taste profiles to differentiate their products in a crowded market.

What are the implications for the energy drink market industry?

The launch of frozen refreshment energy drinks like CELSIUS Essentials highlights further segmentation within the energy drink market, catering to diverse consumer preferences.

What are the implications for the sports nutrition industry?

With added amino acids and metabolism-boosting ingredients, these new CELSIUS offerings align closely with trends in sports nutrition products designed for all-day performance enhancement.

What are the implications for the functional foods and beverages industry?

CELSIUS Essentials' combination of flavor innovation and functional benefits exemplifies the crossover of taste and health, a growing focus in the functional foods and beverages industry.

Frozen Refreshment Energy Drinks : CELSIUS Essentials flavors

These New CELSIUS Essentials Flavors Will Debut in 2025

Michael Hemsworth — October 11, 2024 — Lifestyle

References: celsius & drugstorenews

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These new CELSIUS Essentials flavors have been announced by the brand as an upcoming addition to its product portfolio to provide consumers with a deliciously icy option to try out next year.

The drinks will come in two new flavors including Grape Slush and Watermelon Ice, which both come in 16-ounce cans and boast the brand's Meta Plus blend to help boost the body's metabolism. The drinks also feature additional amino acids in the mix to make them great for supporting physical and cognitive performance throughout the day.

The new CELSIUS Essentials flavors will hit the market in early 2025 and are expected to catch the attention of alternative energy fans alike thanks to their icy, on-trend taste profiles.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Icy Energy Drinks — New CELSIUS flavors like Grape Slush and Watermelon Ice offer a refreshing twist on traditional energy drinks, appealing to consumers seeking a cool and energizing boost.
Functional Beverages — The inclusion of Meta Plus blend and amino acids in these drinks underlines the growing trend towards beverages that support both physical and cognitive performance.
Flavor Innovation — The introduction of unique, icy flavors showcases the trend of brands experimenting with new taste profiles to differentiate their products in a crowded market.

Industry Implications

Energy Drink Market — The launch of frozen refreshment energy drinks like CELSIUS Essentials highlights further segmentation within the energy drink market, catering to diverse consumer preferences.
Sports Nutrition — With added amino acids and metabolism-boosting ingredients, these new CELSIUS offerings align closely with trends in sports nutrition products designed for all-day performance enhancement.
Functional Foods and Beverages — CELSIUS Essentials' combination of flavor innovation and functional benefits exemplifies the crossover of taste and health, a growing focus in the functional foods and beverages industry.

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