Full-Flavor Canned Cold Brews

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Three Coffee's Canned Beverages are Enhanced with Unique Flavors

— May 16, 2023 — Lifestyle
Three Coffee's canned cold brews are infused with creative flavors that put a refreshingly different spin on ready-to-drink coffee. The brand's Marshmallow Latte was inspired by the Spanish latte but it was created to be lower in sugar and creamier than a regular iced latte. This versatile beverage is ready to be sipped straight from the can or transferred to a mug and heated for a comforting hot milk drink.

Other inventive flavors from the brand include the energizing Cold Brew Tonic and Cold Brew with Passion Fruit puree.

Three Coffee also produces a tea-based Oolong Tea with Melon, which is carbonated like the rest of its uniquely flavorful beverages. This option was mindfully made for those consumers who prefer teas and lemonades.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Trend Themes

  1. Creative Canned Cold Brews — As coffee consumption trends keep increasing, innovative and unique canned cold brew beverages which appeal to consumers' adventurous tastes and preferences represent disruptive innovation opportunities.
  2. Flavor Infused Ready-to-drink Coffee — As consumers demand more options for their coffee beverages, adding creative flavors to cold brews for canned ready-to-drink coffee could be a disruptive innovation opportunity.
  3. Carbonated Tea-based Beverages — As carbonation trends keep increasing, tea-based beverages should consider carbonation as a disruptive innovation opportunity.

Industry Implications

  1. Beverage Industry — As an industry that continuously evolves to keep up with consumer trends, producing unique and inventive canned cold brews and tea-based beverages represents a disruptive innovation opportunity.
  2. Ready-to-drink Coffee Industry — As the demand for ready-to-drink cold brew coffee continues growing, innovative flavors and creative packaging offer a disruptive innovation opportunity.
  3. Tea Industry — As consumers become increasingly interested in carbonated beverages, it represents an opportunity for the tea industry to create new carbonated tea-based options and experiment with creative flavors.
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