What is the trend of color-changing spirits?

Crafting spirits that change color when mixed with certain ingredients, such as butterfly pea flower and citrus, can create a unique and engaging experience for customers.

What is the trend of floral-infused spirits?

Adding flower flavors such as butterfly pea and lavender to spirits can create a distinct taste profile and add complexity to cocktails.

What is the trend of cocktail enthusiast spirits?

Creating spirits and cocktails with the home or professional bartender in mind can cater to a growing market of customers looking for high-quality and engaging drink experiences.

What are the implications for the alcohol manufacturing industry?

Alcohol manufacturers can explore infusing their spirits with unique and botanical flavors to differentiate themselves in a crowded market.

What are the implications for the hospitality industry?

Bartenders and mixologists in restaurants and bars can use these infusions and unique color-changing properties to create memorable cocktail experiences for customers.

What are the implications for the food and beverage retail industry?

Retailers can appeal to the growing market of cocktail enthusiasts by offering unique and novel spirits with interesting flavor infusions.

Botanical Violet-Hued Vodkas : Butterfly Lavender Vodka

The Thinking Tree Spirits Butterfly Lavender Vodka is Color-Changing

Michael Hemsworth — January 8, 2023 — Lifestyle

References: thinkingtreespirits & bevnet

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The Thinking Tree Spirits Butterfly Lavender Vodka is a vibrant spirit crafted with flavor, quality and experience in mind to enable mixologists alike to craft high-quality cocktails with ease.

The spirits starts off with premium vodka that's infused with butterfly pea flower and a touch of Oregon lavender and vanilla essence. This will offer floral notes perfect for adding increased character and complexity to any cocktail or mixed drink of your choosing. The use of butterfly pea flower also means the spirit will change color from purple to pink when mixed with citrus.

CEO Emily Jensen spoke on the Thinking Tree Spirits Butterfly Lavender Vodka saying, "We make our products for bartenders and home cocktail enthusiasts and are always looking for a more engaging experience. We created our Butterfly Lavender Vodka with a flair for drama so that it’s fun to work with as a maker.”

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Trend Themes

Color-changing Spirits — Crafting spirits that change color when mixed with certain ingredients, such as butterfly pea flower and citrus, can create a unique and engaging experience for customers.
Floral-infused Spirits — Adding flower flavors such as butterfly pea and lavender to spirits can create a distinct taste profile and add complexity to cocktails.
Cocktail Enthusiast Spirits — Creating spirits and cocktails with the home or professional bartender in mind can cater to a growing market of customers looking for high-quality and engaging drink experiences.

Industry Implications

Alcohol Manufacturing — Alcohol manufacturers can explore infusing their spirits with unique and botanical flavors to differentiate themselves in a crowded market.
Hospitality — Bartenders and mixologists in restaurants and bars can use these infusions and unique color-changing properties to create memorable cocktail experiences for customers.
Food and Beverage Retail — Retailers can appeal to the growing market of cocktail enthusiasts by offering unique and novel spirits with interesting flavor infusions.

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