What is the trend of textural treats?

The hybrid cookie dessert is topped with cookie pieces and cookie dough bits, enhancing the texture of the treat.

What are the implications for the bakery industry?

The bakery industry can take advantage of the trend by introducing limited-time menu items like the Crumbl Brookie Dough Pie Cookies to satisfy consumer cravings.

What are the implications for the food and beverage industry?

The food and beverage industry has an opportunity to capitalize on the growing popularity of hybrid desserts by creating unique and innovative combinations like the Crumbl Brookie Dough Pie Cookies.

What are the implications for the hospitality industry?

The hospitality industry can create new dining experiences by offering textural treats that combine different textures and flavors, like the Crumbl Brookie Dough Pie Cookies.

Hybrid Holiday Dessert Cookies : Brookie Dough Pie Cookies

The Crumbl Brookie Dough Pie Cookies are Here for a Short Time

Michael Hemsworth — December 27, 2023 — Lifestyle

References: crumblcookies & chewboom

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The Crumbl Brookie Dough Pie Cookies are a new menu item making their debut at participating locations that are sure to satisfy consumer cravings for the classic namesake dessert. The dessert features a brownie pie cookie base that's filled with a cookies and cream cookie dough mousse to give it a crispy yet creamy texture. The hybrid cookie dessert is topped with cookie pieces and cookie dough bits to further increase the textural nature of the treat.

The Crumbl Brookie Dough Pie Cookies have been added to the brand's rotating menu of items, but are only being offered through December 30, 2023. The treat is perfect for enjoyment on its own or paired with the returning Raspberry Cheesecake Cookie to further treat oneself this holiday season.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Limited-time Menu Item — The Crumbl Brookie Dough Pie Cookies are a new menu item making their debut at participating locations that are sure to satisfy consumer cravings for the classic namesake dessert.
Hybrid Desserts — The Crumbl Brookie Dough Pie Cookies feature a brownie pie cookie base that's filled with a cookies and cream cookie dough mousse, offering a crispy yet creamy texture.
Textural Treats — The hybrid cookie dessert is topped with cookie pieces and cookie dough bits, enhancing the texture of the treat.

Industry Implications

Bakery — The bakery industry can take advantage of the trend by introducing limited-time menu items like the Crumbl Brookie Dough Pie Cookies to satisfy consumer cravings.
Food and Beverage — The food and beverage industry has an opportunity to capitalize on the growing popularity of hybrid desserts by creating unique and innovative combinations like the Crumbl Brookie Dough Pie Cookies.
Hospitality — The hospitality industry can create new dining experiences by offering textural treats that combine different textures and flavors, like the Crumbl Brookie Dough Pie Cookies.

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