Laird Superfood's Bright Cups are Single-Serve & Compostable
Laura McQuarrie — April 26, 2022 — Eco
References: LairdSuperfood & businesswire
To coincide with a month of Earth celebrations, Laird Superfood launched Bright Cups as its own sustainable take on single-serve coffee pods. These commercially compostable single-serve coffee pods are made with plant-based materials and they share the taste of the brand's best-selling Focus Mushroom Coffee, blended with functional mushroom extracts and botanical adaptogens.
With the introduction of Bright Cups, Laird Superfood is on a mission to reduce the amount of single-serve waste that enters landfills—especially since roughly 12 billion single-serve pods were purchased last year.
Fueled by a convenient format and high-quality ingredients, Bright Cups are a single-serve coffee option that doesn't cause harsh environmental impact. Bright Cups are made from 85% coffee chaff, the natural skin of the bean and by-product of the roasting process. Additionally, Bright Cups are one of the only single-serve, BPI-certified compostable coffee pods available.
With the introduction of Bright Cups, Laird Superfood is on a mission to reduce the amount of single-serve waste that enters landfills—especially since roughly 12 billion single-serve pods were purchased last year.
Fueled by a convenient format and high-quality ingredients, Bright Cups are a single-serve coffee option that doesn't cause harsh environmental impact. Bright Cups are made from 85% coffee chaff, the natural skin of the bean and by-product of the roasting process. Additionally, Bright Cups are one of the only single-serve, BPI-certified compostable coffee pods available.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Trend Themes
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Sustainable Coffee Pods — The rising concern for environmental damage gives way to a disruptive innovation opportunity to create compostable coffee pods.
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Functional Mushroom Extracts — Functional mushroom extracts provide a disruptive innovation opportunity to create healthier coffee alternatives.
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Plant-based Materials — The increasing demand for eco-friendly products opens the door for a disruptive innovation opportunity to develop sustainable alternatives made from plant-based materials.
Industry Implications
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Coffee Industry — The coffee industry has a disruptive innovation opportunity to create more eco-friendly options for coffee consumption.
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Food Packaging Industry — The food packaging industry has a disruptive innovation opportunity to come up with sustainable packaging solutions for coffee or other beverages.
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Health and Wellness Industry — The health and wellness industry has a disruptive innovation opportunity to research and utilize natural and functional ingredients in coffee or other beverages.
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