What is the trend of holistic cycle health?

Expanding beyond fertility tracking, new apps offer support and education for women and menstruating people throughout their cycle.

What is the trend of evidence-based content?

Apps providing evidence-based content and courses create a new market for holistic cycle health education.

What is the trend of freemium and premium models?

Offering supporting content in freemium and premium models for menstrual health tracking apps will become more common.

What are the implications for the health and wellness industry?

Apps offering holistic cycle health support and education create new opportunities in the health and wellness industry.

What are the implications for the technology and apps industry?

Technological innovations for cycle tracking and menstrual health education create opportunities for new apps and platforms.

What are the implications for the pharmaceuticals and supplements industry?

Supplement recommendations and tracking features in menstrual health apps create new opportunities in pharmaceuticals and supplements.

Holistic Cycle Health Apps : Breathe ilo

Breathe ilo is Expanding to Offer a Platform for Holistic Cycle Health

Elena Rahman — February 15, 2022 — Tech

References: breatheilo & femtechinsider

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Breathe ilo is known for creating the first breath-based fertility tracker in the European market. After its successful launch in 2019, the brand is growing its product offering by becoming a platform for holistic cycle health. Breathe ilo plans to support women and menstruating people throughout their cycle with a new standalone app.

The new app offers tracking and evidence-based content and course to enhance the user's experience. The app is now available in German. Users can find supplement recommendations and tips and tricks on how to become more in tune with their cycle. According to Breathe ilo's co-CEO Lisa Krapinger, the brand offers "supporting content in freemium and premium models" in addition to the cycle tracker.

Image Credit: Breathe ilo

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Trend Themes

Holistic Cycle Health — Expanding beyond fertility tracking, new apps offer support and education for women and menstruating people throughout their cycle.
Evidence-based Content — Apps providing evidence-based content and courses create a new market for holistic cycle health education.
Freemium and Premium Models — Offering supporting content in freemium and premium models for menstrual health tracking apps will become more common.

Industry Implications

Health and Wellness — Apps offering holistic cycle health support and education create new opportunities in the health and wellness industry.
Technology and Apps — Technological innovations for cycle tracking and menstrual health education create opportunities for new apps and platforms.
Pharmaceuticals and Supplements — Supplement recommendations and tracking features in menstrual health apps create new opportunities in pharmaceuticals and supplements.

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