Brandage is on a Mission to Make Bandage Removal Fun for Kids
Laura McQuarrie — July 23, 2026 — Lifestyle
References: brandagekids & prnewswire
At ASD Market Week in Las Vegas, Antix LLC will unveil Brandage, a new line of adhesive bandages designed to take the big drama out of protecting small scrapes. The sting of adhesive tugging at sensitive skin is often more upsetting than a minor injury, leaving parents dreading the experience as much as kids do. Brandage adhesive bandages introduce a different experience that involves a two-step process. Before removing the bandage, a parent applies pressure with a wet paper towel, which makes removal easier and at the same time, activates a temporary tattoo transfer.
Across the line, there are tons of fun tattoos and more than 100 characters. Brandage plans to expand its product line to include glow-in-the-dark and metallic temporary tattoos and limited-edition collections, as well as designs specifically for tweens.
Across the line, there are tons of fun tattoos and more than 100 characters. Brandage plans to expand its product line to include glow-in-the-dark and metallic temporary tattoos and limited-edition collections, as well as designs specifically for tweens.
Trend Themes
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Playful Wound Care — Child-friendly medical basics are being redesigned with entertainment value that transforms routine healing moments into engaging, less stressful experiences.
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Activation-based Packaging — Moisture-triggered tattoo transfers reveal potential for interactive product features that add surprise, personalization, and perceived value to disposable health items.
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Character-driven Self-care — Licensed and collectible designs create new pathways for turning everyday care products into repeat-purchase items tied to identity and fandom.
Industry Implications
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First Aid — Bandages with sensory-friendly removal and built-in rewards point to growth in functional products that address both physical comfort and emotional reassurance.
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Children's Healthcare — Pediatric care categories can benefit from products that reduce fear around minor treatments while giving parents simpler tools for cooperation.
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Consumer Licensing — Limited-edition characters, tween-focused designs, and specialty finishes suggest broader opportunities for branded collaborations in practical household goods.
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