Blend No. 83 is the World's First Espresso Martini Eau de Parfum
Laura McQuarrie — November 7, 2023 — Fashion
References: espressomartini & finance.yahoo
Aromatically, the classic espresso martini combines the rich and robust scent of freshly brewed espresso with subtle, enticing notes of coffee liqueur and vodka, and Blend No. 83 is a new fragrance by Absolut and Kahlúa that captures it all. The world's first espresso martini eau de parfum is a sensorial gift for the holiday season that taps into the resurgence of this classic drink in cocktail culture.
For a limited time, Absolut x Kahlúa are sharing the fragrance with an 80s-style crystal martini coupe-like bottle so that the essence can be dabbed onto precise points of the body. Blend No. 83 is a conversation starter, as well as a fragrance to get people craving an espresso martini, especially since 91% of espresso martini drinkers report that when they smell espresso or coffee in a bar, it makes them want to order an espresso martini.
For a limited time, Absolut x Kahlúa are sharing the fragrance with an 80s-style crystal martini coupe-like bottle so that the essence can be dabbed onto precise points of the body. Blend No. 83 is a conversation starter, as well as a fragrance to get people craving an espresso martini, especially since 91% of espresso martini drinkers report that when they smell espresso or coffee in a bar, it makes them want to order an espresso martini.
Trend Themes
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Classic Cocktail Fragrances — The world's first espresso martini eau de parfum captures the rich and robust scent of the classic cocktail.
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Resurgence of Cocktail Culture — Blend No. 83 taps into the resurgence of espresso martini in cocktail culture, offering a sensorial gift for the holiday season.
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Sensorial Marketing — Absolut and Kahlúa's fragrance is a conversation starter that uses scent to create a craving for espresso martinis.
Industry Implications
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Fragrance — The fragrance industry can explore creating more classic cocktail-inspired scents like the espresso martini eau de parfum.
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Cocktail Bars — Cocktail bars can leverage the resurgence of espresso martini by offering unique sensory experiences like dabbing fragrance onto precise points of the body.
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Marketing and Advertising — Marketers can harness the power of scent as a marketing tool to create desire and drive sales, as demonstrated by Absolut and Kahlúa's sensorial marketing campaign.
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