Alcohol-Free Italian Heritage Beers

Birrificio Angelo Poretti Alcohol Free is being added to the brand's portfolio as a non-alcoholic beer that builds on the popularity of the iconic Italian original. The beer is brewed in Valganna, Italy, features a 0.5% ABV and is reported to achieve the signature taste of the original but with an alcohol-free profile that will work well for consumers seeking out a free-from option. The beer is targeted towards new drinkers and those in search of ways to incorporate more consumption occasions in their lifestyle without losing sight of their preference for alcohol-free variants.

Brand Director - Premium Brands at Carlsberg Britvic Dharmesh Rana spoke on the Birrificio Angelo Poretti Alcohol Free saying, "Birrificio Angelo Poretti has built its reputation on flavour, craftsmanship and its Italian heritage, so when we created an alcohol-free variant, it was essential that it lived up to those standards. As moderation continues to reshape the category, Poretti Alcohol Free presents retailers with a strong opportunity to drive growth in alcohol-free sales, while offering shoppers the chance to enjoy the distinctive character of the brand in a new way.”