What is the trend of konjac-based foods?

Opportunity for food companies to incorporate konjac, a fiber-rich superfood with unique texture and health benefits, into their product lines.

What is the trend of free-from baking mixes?

Opportunity for baking companies to create free-from, better-for-you mixes that cater to individuals with dietary restrictions.

What is the trend of plant-powered vitamins?

Opportunity for vitamin companies to use konjac, a plant-based superfood, as a fiber-rich ingredient in their products.

What are the implications for the health food industry industry?

Opportunity for health food companies to capitalize on the trend of incorporating konjac, a fiber-rich superfood, into their products.

What are the implications for the baking industry industry?

Opportunity for baking companies to tap into the trend of creating free-from, better-for-you mixes that cater to individuals with dietary restrictions.

What are the implications for the supplement industry industry?

Opportunity for supplement companies to use konjac, a plant-based superfood, as a fiber-rich ingredient in their vitamin products.

Konjac-Powered Baking Mixes : better for you baking mixes

MOYU Makes Better-for-You Baking Mixes with a Fiber-Rich Superfood

Laura McQuarrie — May 24, 2023 — Lifestyle

References: eatmoyu & specialtyfood

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In a market that’s full of free-from, better-for-you baking mixes, MOYU is one brand that sets itself apart by incorporating konjac. This fiber-rich ingredient is known for its unique texture and health benefits, offering a distinct and innovative option for ingredient-conscious and health-conscious bakers. Additionally, konjac is a popular gluten-free and low-carbohydrate substitute in various food products, making it particularly appealing to individuals with dietary restrictions.

The brand’s plant-powered pancake and waffle mix is free from added sugar, fat-free, gluten-free, grain-free, rich in fiber and vegan.

For those who enjoy eating more than baking, MOUY also offers ready-to-eat cakes like low-carb Cacao Reishi Mushroom, Orange Blossom Goji or dairy-free Jujube Walnut Banana. Like the baking mix, these free-from, protein-rich ready-make bread cakes tap into the power of a root dietary fiber that's been used in Asia for nearly 2,000 years.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

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What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

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Which of the following types of devices have you personally used in the past 12 months?

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Question 2

What are the main reasons you use or chose this type of device?

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Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Konjac-based Foods — Opportunity for food companies to incorporate konjac, a fiber-rich superfood with unique texture and health benefits, into their product lines.
Free-from Baking Mixes — Opportunity for baking companies to create free-from, better-for-you mixes that cater to individuals with dietary restrictions.
Plant-powered Vitamins — Opportunity for vitamin companies to use konjac, a plant-based superfood, as a fiber-rich ingredient in their products.

Industry Implications

Health Food Industry — Opportunity for health food companies to capitalize on the trend of incorporating konjac, a fiber-rich superfood, into their products.
Baking Industry — Opportunity for baking companies to tap into the trend of creating free-from, better-for-you mixes that cater to individuals with dietary restrictions.
Supplement Industry — Opportunity for supplement companies to use konjac, a plant-based superfood, as a fiber-rich ingredient in their vitamin products.

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