Benriach Unveils Four New Travel Retail Exclusive Whiskeys
Niko Pajkovic — April 6, 2022 — Lifestyle
References: moodiedavittreport
Brown-Forman-owned Benriach Distillery has announced the launch of four new exclusive single malt whiskeys for global travel retail. The new offerings include Benriach Quarter Cask, Benriach Smoky Quarter Cask, Benriach Triple Distilled Ten, and Benriach 22-Year-Old Triple Distilled (the distillery's oldest triple-distilled whiskey to date).
Currently, the entire range is already available in the UK and is set to make its worldwide debut on May 1. No doubt, the standout offering is the Benriach 22-Year-Old Triple Distilled, which is said to deliver a sophisticated flavor profile consisting of oak, caramel, mocha, and morello cherry, with subtle fruity notes of orange, apple, and date.
“Our mission is to enrich travellers’ journeys, and these beautiful expressions offer a wide and unique range of taste exploration for whisky lovers," said Stephane Morizet, Brown-Forman Global Travel Retail Marketing Director .
Image Credit: Benriach
Currently, the entire range is already available in the UK and is set to make its worldwide debut on May 1. No doubt, the standout offering is the Benriach 22-Year-Old Triple Distilled, which is said to deliver a sophisticated flavor profile consisting of oak, caramel, mocha, and morello cherry, with subtle fruity notes of orange, apple, and date.
“Our mission is to enrich travellers’ journeys, and these beautiful expressions offer a wide and unique range of taste exploration for whisky lovers," said Stephane Morizet, Brown-Forman Global Travel Retail Marketing Director .
Image Credit: Benriach
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Trend Themes
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Global Travel Retail Exclusive Whiskeys — Creating exclusive whiskey offerings for global travel retail creates a unique market segment that can increase brand awareness and sales for whiskey producers.
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Triple-distilled Whiskey — Triple-distilled whiskey is a growing trend in the whiskey industry that can attract whiskey enthusiasts who are looking for a sophisticated flavor profile and unique taste experience.
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Aging Whiskey — Aging whiskey for extended periods, such as the Benriach 22-Year-Old Triple Distilled, presents an opportunity for whiskey producers to differentiate themselves and appeal to connoisseurs who appreciate the nuances of well-aged whiskey.
Industry Implications
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Travel Retail — Creating global travel retail exclusive whiskey offerings presents an opportunity for the travel retail industry to offer unique and exclusive products to appeal to travelers who are seeking something special during their journey.
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Whiskey Production — The trend towards triple-distilled whiskey and extended aging periods offers an opportunity for whiskey producers to differentiate themselves and attract consumers who are looking for unique and sophisticated flavor profiles.
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Luxury Spirits — Triple-distilled and aging processes are key elements in creating high-end whiskey products that appeal to the discerning palette and create a market for luxury spirits.
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