The Benope Buttermellow Cookie Protein shake has been given a convenience-led overhaul with a pouch-style packaging that prioritizes an easy consumption experience. The product is arriving in South Korea and boasts a sweet, buttery cookie flavor, but is rated to deliver impressive nutritional benefits including 20-grams of protein, 125-calories and 2.3-grams of sugar in each 40-gram serving. The smooth, sweet shake is paired with crunchy cookie inclusions that complement the texture to elevate it into a more complex nutritional treat for post-workout consumption or everyday snacking.
The Benope Buttermellow Cookie Protein shake is making its debut at GS25 convenience stores in South Korea and speaks to the burgeoning popularity of pouch-style packaging into the adult nutrition category.
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Trend Themes
Pouch-packaged Nutrition — Portable pouch formats are reshaping adult nutrition by blending mess-free consumption with shelf-ready convenience for busy, health-focused consumers.
Dessert-inspired Protein — Indulgent flavors like buttery cookie are expanding protein snacks beyond performance use by making functional nutrition feel more like a treat.
Texture-enhanced Shakes — Crunchy inclusions in smooth protein products create multisensory snack experiences that differentiate otherwise familiar ready-to-drink formats.
Industry Implications
Convenience Retail — Convenience stores are becoming launchpads for functional snack innovation as single-serve nutrition products fit impulse, commute and post-workout occasions.
Sports Nutrition — The category is moving toward everyday lifestyle positioning as lower-sugar, high-protein products adopt flavors and formats with broader mainstream appeal.
Flexible Packaging — Demand for easy-squeeze, portable formats is creating new packaging opportunities for brands seeking durability, portion control and on-the-go usability.
