Ben & Jerry's Great Summer Bar Drop is a new campaign from the ice cream brand that's intended to celebrate its signature products, offer consumers a memorable experience and more. The campaign will run from June through August 2026 and hit five cities in the US including Boston, Miami, Los Angeles, Seattle and New York City where visitors can enjoy a free ice cream bar. The ice cream bars will come five flavors including Chocolate Fudge Brownie, Cookie Dough and Strawberry Cheesecake alongside the new PB Pretzel and Caramel Blondie.
Ben & Jerry's Great Summer Bar Drop will also include the Golden Stick-ets sweepstakes that will give fans the chance to win free ice cream bars for a year.
Image Credit: Ben & Jerry's
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Fruit Roll-Up–Wrapped Popsicles
Consumers are adopting Fruit Roll-Up–wrapped popsicles as a DIY viral treat inspired by TikTok for a fun, customizable, and edible frozen snack experience.
Question 1
Which best describes your experience with Fruit Roll-Ups wrapped popsicles?
Question 2
What, if anything, appeals to you about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Question 3
Where, if anywhere, have you seen or heard about Fruit Roll-Ups wrapped around popsicles or frozen treats?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Trend Themes
Free Product Drops — Complimentary treat giveaways create high-traffic brand moments where sampling, social sharing and first-party data collection converge into measurable consumer engagement.
City-to-city Experiences — Multi-market campaign tours transform everyday product discovery into localized entertainment, giving brands scalable ways to test demand across diverse urban audiences.
Gamified Sweepstakes Loyalty — Prize-based promotions add a collectible layer to seasonal purchases, turning short-term excitement into repeat interaction and stronger fan identification.
Industry Implications
Ice Cream — Frozen dessert brands are finding new growth potential in experiential launches that pair familiar flavors with limited-edition products and public sampling events.
Food and Beverage Marketing — Consumer packaged goods campaigns increasingly blend physical activations with promotional mechanics, creating hybrid engagement models that extend beyond traditional advertising.
Experiential Retail — Pop-up distribution and location-based giveaways highlight a retail opportunity where memorable brand encounters function as both trial channels and media moments.
