be.come Aims to Break Down Fitness Barriers for LGTBQ+ Folk
Grace Mahas — December 15, 2021 — Lifestyle
References: app.thebecomeproject & bustle
be.come is a fitness platform that promotes inclusivity and body acceptance. The project -- which was founded by Bethany C. Meyers -- is committed to removing barriers that prevent the LGBTQ+ community from engaging in fitness and promoting body acceptance.
Meyers comments on the role of body neutrality in the platform, stating: "Body neutrality gets back to the fact that the body is just a body — what makes us up is so much more important, but there's always such an emphasis on the physical self." The fitness guru launched the platform after realizing they had a "fraught" relationship with fitness and often worked out to ease their feelings of shame and guilt about their body.
The be.come platform helps others work towards body neutrality with 25-minute low-impact routines designed to mimic "moving meditation."
Image Credit: be.come
Meyers comments on the role of body neutrality in the platform, stating: "Body neutrality gets back to the fact that the body is just a body — what makes us up is so much more important, but there's always such an emphasis on the physical self." The fitness guru launched the platform after realizing they had a "fraught" relationship with fitness and often worked out to ease their feelings of shame and guilt about their body.
The be.come platform helps others work towards body neutrality with 25-minute low-impact routines designed to mimic "moving meditation."
Image Credit: be.come
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Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
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Trend Themes
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Inclusive Fitness — Fitness platforms that promote inclusivity and body acceptance, breaking down barriers for underrepresented groups.
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Body Neutrality — A shift away from traditional fitness practices and towards more holistic approaches that prioritize mental and emotional well-being as well as physical health.
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Low-impact Routines — Workouts that prioritize gentler movements to reduce stress on the body and improve accessibility for a wider range of individuals.
Industry Implications
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Fitness Industry — Incorporating more inclusive and holistic approaches to fitness can improve access and appeal to a wider audience.
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Tech Industry — The rise of digital fitness platforms presents opportunities for developing more customized and accessible fitness experiences for individuals of all abilities.
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Health and Wellness Industry — Moving away from traditional fitness practices and prioritizing holistic approaches can expand the market for wellness products and services.
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