What is the trend of freeze-dried candy craze?

The popularity of freeze-dried candy is exploding, exemplified by the massive trend presence on TikTok, suggesting a growing consumer interest in unique texture experiences.

What is the trend of nostalgic flavor innovation?

Introducing traditional flavors like bubblegum and blue raspberry in novel formats caters to consumers' desire for both new experiences and childhood nostalgia.

What is the trend of social media-driven consumption?

The influence of social media platforms in driving food trends is evident through the significant engagement on content featuring freeze-dried candies.

What are the implications for the confectionery industry industry?

The confectionery industry is seeing emergence of texture-focused innovations like freeze-dried candies, offering companies opportunities to reinvent conventional products.

What are the implications for the social media marketing industry?

Social media marketing is becoming increasingly critical for brand visibility, particularly in food categories influenced by trends originating from platforms like TikTok.

What are the implications for the food packaging solutions industry?

As texture and novelty become key selling points, innovative packaging solutions are necessary to effectively preserve and display new candy formats.

Crunchy Gummy Candy Products : Bebeto Freeze Crunchy candy

Bebeto Freeze Crunchy Candy Introduced Two New Varieties

Michael Hemsworth — May 20, 2025 — Lifestyle

References: bebeto & talkingretail

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The Bebeto Freeze Crunchy candy range has been expanded by the brand with a series of new treats that are crafted with a familiar taste and a new experience in mind. The candy range now includes the Bubblegum Bottles and the Blue Raspberry Rings, which have both been freeze dried to give them a crunchy texture that replaces their traditional gummy texture. The products come in shelf-ready packaging with a 35-gram serving and a suggested price point of £2 to maximize accessibility for consumers seeking to try the trendy candy.

Commercial Director at Kervan Gida UK Phil Hulme spoke on the new additions to the Bebeto Freeze Crunchy candy range saying, "The #freezedriedcandy hashtag has now surpassed 4.7 billion views on TikTok, proving just how strong the trend and demand is. That’s why we’re expanding the range with two exciting new flavours – Bubble Gum Bottles and Blue Raspberry Rings – which we’re confident will resonate with both loyal fans and new consumers eager to experience the sweets with a new sour and nostalgic twist."

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During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

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What was the MAIN reason you used this type of device during your trip?

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On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

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Which of the following types of devices have you personally used in the past 12 months?

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Question 2

What are the main reasons you use or chose this type of device?

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Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Freeze-dried Candy Craze — The popularity of freeze-dried candy is exploding, exemplified by the massive trend presence on TikTok, suggesting a growing consumer interest in unique texture experiences.
Nostalgic Flavor Innovation — Introducing traditional flavors like bubblegum and blue raspberry in novel formats caters to consumers' desire for both new experiences and childhood nostalgia.
Social Media-driven Consumption — The influence of social media platforms in driving food trends is evident through the significant engagement on content featuring freeze-dried candies.

Industry Implications

Confectionery Industry — The confectionery industry is seeing emergence of texture-focused innovations like freeze-dried candies, offering companies opportunities to reinvent conventional products.
Social Media Marketing — Social media marketing is becoming increasingly critical for brand visibility, particularly in food categories influenced by trends originating from platforms like TikTok.
Food Packaging Solutions — As texture and novelty become key selling points, innovative packaging solutions are necessary to effectively preserve and display new candy formats.

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