Spiked Mango Punches

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BeatBox Beverages' Juicy Mango is a Tasty, Ready-to-Drink Party Punch

— February 28, 2022 — Lifestyle
BeatBox Beverages' Juicy Mango is the newest fresh, sweet and tangy flavor to join the brand's party punch lineup and it speaks to Millennials and Gen Z. The portable and party-ready beverage can be found in 500ml single-serve resealable Tetra Pak cartons.

BeatBox Beverages' Juicy Mango will be available in the brand's core 11.1% ABV Party Punch lineup, as well as BeatBox Zero Sugar, which offers lower alcohol by volume (6% ABV,) fewer calories and fewer carbs.

The launch of this new ready-to-drink flavor coincides with a larger Latino market rollout that includes music festival sponsorships, nationwide cross-merchandising with popular rimming dip companies and much more. BeatBox also recently announced an equity crowdfunding campaign on Wefunder with a goal of raising $5 million, so that fans can invest in the company.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Trend Themes

  1. Party Punch Lineup Expansion — Opportunity for BeatBox Beverages to continue to innovate and expand their party punch lineup to cater to Millennial and Gen Z taste preferences.
  2. Low Alcohol by Volume Options — Opportunity for beverage companies to explore low alcohol by volume options that cater to the health-conscious and calorie-counting demographics.
  3. Equity Crowdfunding — Opportunity for other beverage companies to explore equity crowdfunding campaigns to engage with their fanbase and supporters.

Industry Implications

  1. Beverage — Opportunity for beverage companies to further innovate in ready-to-drink and party punch categories to cater to younger demographics.
  2. Music Festival Sponsorship — Opportunity for brands to sponsor music festivals, with a focus on catering to Latino markets and younger demographics.
  3. Equity Crowdfunding — Opportunity for companies in various industries to explore equity crowdfunding as a means of engaging with their fanbase and supporters while raising capital.
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