A&W Canada is hosting its 16th annual Burgers to Beat MS Day on August 22, where $2 from every Teen Burger sold will be donated to MS Canada. Multiple sclerosis, a neurological disease affecting the central nervous system, has a significant impact in Canada, with high rates of diagnosis. This initiative, which has raised over $20 million since its inception, supports Canadians living with multiple sclerosis by funding research and programs to improve their quality of life.
The event encourages customers to contribute by purchasing a Teen Burger, rounding up any purchase, or donating online or through delivery apps. The funds raised at Burgers to Beat MS Day will support MS Canada’s programs and research, providing resources, advocacy, and community support. This initiative also includes educational and advocacy efforts to help those affected by MS.
Image Credit: A&W Canada
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Trend Themes
Cause-marketing Campaigns — $2 from every Teen Burger sold aids MS Canada, driving consumer participation through charitable promotions.
Consumer-driven Donations — Customer involvement is heightened by opportunities to round up purchases or donate via online and delivery platforms.
Corporate-social Responsibility — A&W's annual fundraising integrates social causes into its business model, elevating brand loyalty and public image.
Industry Implications
Fast-food Industry — A&W Canada leverages its menu to support charitable causes, combining product sales with impactful social initiatives.
Nonprofit Organizations — MS Canada collaborates with corporate partners to drive funding, awareness, and advocacy through innovative fundraising events.
Food Delivery Services — Partnerships with delivery apps enable easy consumer donations, broadening the reach and impact of charitable campaigns.
