What is the trend of non-alcoholic beverages?

The rise in demand for non-alcoholic beverages presents a great opportunity for businesses to create unique and flavorful drinks for those seeking an alternative to traditional alcoholic beverages.

What is the trend of botanical ingredients?

Incorporating botanical ingredients into beverage recipes presents an opportunity for businesses to create unique, complex and healthy drinks.

What is the trend of ready-to-drink beverages?

A shift towards convenience and on-the-go options presents an opportunity for businesses to create innovative and high-quality ready-to-drink beverage products.

What are the implications for the beverage industry?

The beverage industry can explore the use of botanical ingredients and create new non-alcoholic beverages that cater to individuals seeking alternative options.

What are the implications for the hospitality industry?

The hospitality industry can adopt these non-alcoholic beverages as a part of their menu options to cater to the growing demand for healthy and flavorful drinks.

What are the implications for the retail industry?

The retail industry can capitalize on the growing demand for non-alcoholic and ready-to-drink beverages to create innovative marketing strategies and promotions.

Botanical Booze-Free Beverages : Bax Botanics

Bax Botanics Non-Alcoholic Cocktails Come in Two Flavors

Michael Hemsworth — June 28, 2022 — Marketing

References: baxbotanics & foodbev

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The Bax Botanics non-alcoholic cocktails are launching as a ready-to-drink canned refreshment for consumers to try out when looking for an alternative to boozy beverages on the market.

The drinks come in two flavors including Zingy Lemon Verbena & Tonic and Smooth Sea Buckthorn & Tonic, which are both crafted with a complex blend of botanicals. Launching in the UK, the drinks can be purchased online for £2.40 each.

Founder Rose Bax commented on the Bax Botanics non-alcoholic cocktails saying, "We created our canned serves to make exploring alcohol-free, distilled drinks even easier for everyone. More and more people are seeking out the highest quality and the most unique flavours in their RTDs. We hope we’re serving up a little bit of luxury for the summer for those who want to enjoy a special treat at picnics, barbeques or road trips.”

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Trend Themes

Non-alcoholic Beverages — The rise in demand for non-alcoholic beverages presents a great opportunity for businesses to create unique and flavorful drinks for those seeking an alternative to traditional alcoholic beverages.
Botanical Ingredients — Incorporating botanical ingredients into beverage recipes presents an opportunity for businesses to create unique, complex and healthy drinks.
Ready-to-drink Beverages — A shift towards convenience and on-the-go options presents an opportunity for businesses to create innovative and high-quality ready-to-drink beverage products.

Industry Implications

Beverage — The beverage industry can explore the use of botanical ingredients and create new non-alcoholic beverages that cater to individuals seeking alternative options.
Hospitality — The hospitality industry can adopt these non-alcoholic beverages as a part of their menu options to cater to the growing demand for healthy and flavorful drinks.
Retail — The retail industry can capitalize on the growing demand for non-alcoholic and ready-to-drink beverages to create innovative marketing strategies and promotions.

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