What is the trend of low-cost treats?

Opportunity for confectionery companies to develop more low-cost options in response to changing consumer habits.

What is the trend of price-marked packaging?

Opportunity for packaging companies to explore price-marked packaging options to help shoppers make informed purchase decisions.

What is the trend of convenience store channel?

Opportunity for retailers to expand their convenience store channels by offering more affordable treat options to attract cost-conscious shoppers.

What are the implications for the confectionery industry industry?

Confectionery companies can capitalize on the trend of low-cost treats by offering more options to consumers.

What are the implications for the packaging industry industry?

Packaging companies can innovate by offering price-marked packaging options to help consumers make informed purchase decisions.

What are the implications for the retail industry industry?

Retailers can increase customer loyalty and attract value-seeking shoppers by expanding their convenience store channels with more affordable treat options.

Cost-Conscious Candy Products : Barratt Fun & Fantastic range

The Barratt Fun & Fantastic Range Includes Four Options

Michael Hemsworth — December 20, 2022 — Marketing

References: valeoconfectionery & conveniencestore

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The Barratt Fun & Fantastic range has been announced as part of the brand's convenience store channel product expansion to provide shoppers with several high-quality, low-cost options in the UK.

The treat range consists of four options including Jelly Sharks, Dino Mix, Unicorns and Sour Worms, which are all priced at £1 each for 100-gram hang bags. The products are each price-marked to make them easy for shoppers to pick up and know exactly how much they'll be spending. This speaks to changing consumer habits as more shoppers seek to maximize value.

Marketing Director at Vale Snackfoods Russell Tanner spoke on the Barratt Fun & Fantastic range saying, "These new sweets really are fun and fantastic. The innovative and unique shapes make them great for children or adults alike and are available through the convenience sector."

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Low-cost Treats — Opportunity for confectionery companies to develop more low-cost options in response to changing consumer habits.
Price-marked Packaging — Opportunity for packaging companies to explore price-marked packaging options to help shoppers make informed purchase decisions.
Convenience Store Channel — Opportunity for retailers to expand their convenience store channels by offering more affordable treat options to attract cost-conscious shoppers.

Industry Implications

Confectionery Industry — Confectionery companies can capitalize on the trend of low-cost treats by offering more options to consumers.
Packaging Industry — Packaging companies can innovate by offering price-marked packaging options to help consumers make informed purchase decisions.
Retail Industry — Retailers can increase customer loyalty and attract value-seeking shoppers by expanding their convenience store channels with more affordable treat options.

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