What is the trend of better-for-you pasta?

The trend towards health and wellness presents opportunities for businesses to create pasta alternatives that are healthier than traditional varieties.

What is the trend of single-ingredient foods?

Consumers are looking for products with fewer ingredients, which presents opportunities for companies to create simple, natural foods.

What is the trend of plant-based protein?

As more consumers are embracing plant-based diets, businesses can create products that meet this demand, such as pasta made from chickpeas.

What are the implications for the food and beverage industry?

The food and beverage industry can create more better-for-you pasta options to meet consumer demand for healthier options.

What are the implications for the health and wellness industry?

The health and wellness industry can benefit from the trend towards plant-based protein, and promote the benefits of chickpea pasta to consumers.

What are the implications for the sustainable food industry?

The idea of sustainability can be integrated into the food industry by promoting the use of chickpea, a sustainable crop, in pasta products.

Better-for-You Chickpea Pastas : Barilla chickpea penne

Barilla Chickpea Penne is Made with One Ingredient Only

Michael Hemsworth — May 28, 2022 — Marketing

References: barilla & foodbev

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The Barilla Chickpea Penne pasta is the latest product announced by the brand to offer consumers a way to indulge their craving for pasta in a decidedly better-for-you manner. The pasta is crafted with a single ingredient -- chickpeas -- and is packed with 19-grams of plant-based protein per 3.5-ounce serving. The single-ingredient recipe also gives the product a vegan and gluten-free profile that's also Non-GMO Project Verified.

President of Barilla Americas Jean-Pierre Comte spoke on the new Barilla Chickpea Penne pasta saying, "As a leader in pasta, we understand just how much penne is adored around the globe so we’re excited to give all pasta aficionados the opportunity to enjoy penne in a variety of ways. We look forward to seeing what recipes our fans create using our delicious chickpea penne.”

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Trend Themes

Better-for-you Pasta — The trend towards health and wellness presents opportunities for businesses to create pasta alternatives that are healthier than traditional varieties.
Single-ingredient Foods — Consumers are looking for products with fewer ingredients, which presents opportunities for companies to create simple, natural foods.
Plant-based Protein — As more consumers are embracing plant-based diets, businesses can create products that meet this demand, such as pasta made from chickpeas.

Industry Implications

Food and Beverage — The food and beverage industry can create more better-for-you pasta options to meet consumer demand for healthier options.
Health and Wellness — The health and wellness industry can benefit from the trend towards plant-based protein, and promote the benefits of chickpea pasta to consumers.
Sustainable Food — The idea of sustainability can be integrated into the food industry by promoting the use of chickpea, a sustainable crop, in pasta products.

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