Smashburger is Adding a New Bacon Stack Smash Burger
Katherine Pendrill — September 21, 2024 — Lifestyle
References: prnewswire & fastfoodpost
Smashburger recently celebrated its 17th anniversary and the burger brand is marking the occasion by launching a revamped menu that features eight new items and four enhanced classics.
Among the new menu additions are several new Smashburger offerings, including the All-American Smash, the Chicken Smash Burger, and the Spicy Jalapeño Smash. There's also the new Bacon Stack Smash burger, which consists of a juicy Certified Angus Beef burger patty layered with crispy applewood smoked bacon, slices of American cheese, fresh lettuce, tomatoes, and mayo, all served on a butter-toasted bun. As for new side dish options, guests can choose from tasty options like the Scorchin’ Hot Fries and Scorchin’ Hot Tots – both of which are seasoned with Nashville Hot spice.
Alongside the new menu, Smashburger will also be unveiling a refreshed brand identity that includes a redesigned logo, new brand colors, fonts, and more.
Image Credit: Smashburger
Among the new menu additions are several new Smashburger offerings, including the All-American Smash, the Chicken Smash Burger, and the Spicy Jalapeño Smash. There's also the new Bacon Stack Smash burger, which consists of a juicy Certified Angus Beef burger patty layered with crispy applewood smoked bacon, slices of American cheese, fresh lettuce, tomatoes, and mayo, all served on a butter-toasted bun. As for new side dish options, guests can choose from tasty options like the Scorchin’ Hot Fries and Scorchin’ Hot Tots – both of which are seasoned with Nashville Hot spice.
Alongside the new menu, Smashburger will also be unveiling a refreshed brand identity that includes a redesigned logo, new brand colors, fonts, and more.
Image Credit: Smashburger
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Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
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Trend Themes
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Spicy Menu Innovations — The introduction of items like the Scorchin’ Hot Fries and Scorchin’ Hot Tots indicates a growing trend toward spicier, more adventurous menu offerings in quick-service restaurants.
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Premium Burger Enhancements — Smashburger's new Crispy Bacon Smash Burger with Certified Angus Beef and applewood smoked bacon highlights a trend towards premium ingredients in the fast-casual dining space.
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Brand Identity Overhauls — The unveiling of a refreshed brand identity, including a redesigned logo and new brand colors, signifies a trend where long-established brands are modernizing their image to stay competitive.
Industry Implications
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Fast-casual Dining — The introduction of new and enhanced menu items showcases innovation within the fast-casual dining industry, particularly with a focus on premium ingredients and bold flavors.
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Spicy Food Products — The addition of Scorchin’ Hot Fries and Hot Tots reflects a rising demand within the spicy food products industry, catering to consumers seeking more intense and unique flavor experiences.
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Branding and Marketing — Smashburger's refreshed brand identity underlines the importance of evolving branding and marketing strategies in maintaining consumer interest and competitiveness in the dining sector.
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