What is the trend of non-alcoholic beer on flights?

The trend of offering non-alcoholic beer on flights is growing, providing opportunities for companies to create new partnerships and expand their customer base.

What is the trend of expanding occasions for non-alcoholic beer consumption?

The trend of expanding the occasions that non-alcoholic beer can be consumed presents an opportunity for companies to target new populations and increase sales.

What is the trend of reducing incidents of disruptive behavior?

The trend of offering non-alcoholic beer to reduce incidents of disruptive behavior presents an opportunity for companies to differentiate themselves and provide a unique service to customers.

What are the implications for the airlines industry?

The airline industry has the opportunity to partner with non-alcoholic beer companies to offer a wider range of beverages and improve the flying experience for passengers.

What are the implications for the non-alcoholic beverage industry industry?

The non-alcoholic beverage industry has the opportunity to expand into new occasions, such as air travel, and target new populations with their products.

What are the implications for the hospitality industry industry?

The hospitality industry can use the trend of non-alcoholic beer consumption to differentiate themselves and offer unique experiences to customers, such as non-alcoholic beer pairing menus.

Inflight Non-Alcoholic Beers : Athletic Brewing Company, JetBlue

Athletic Brewing Company & JetBlue are Serving Non-Alcoholic Beer

Laura McQuarrie — May 3, 2023 — Lifestyle

References: instagram & foodandwine

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Thanks to a partnership with Athletic Brewing Company, JetBlue will become the first major United States air carrier to serve a non-alcoholic beer on its domestic flights. As of summer 2023, the airline will now be serving Athletic Brewing Company’s non-alcoholic Upside Dawn Golden Ale.

“Previously most people had this vision of non-alcoholic beer which was for very specific customer cohorts and was very low-velocity, so in a plane setting where there's really limited space, they wouldn't stock it," Bill Shufelt, Athletic Brewing’s co-founder and CEO, told CT Insider, "Considering how Athletic is taking non-alcoholic beer to new occasions, new populations and everything, it really makes sense.”

In addition to broadening the range of beverages offered to passengers during flights, this partnership has the potential to decrease incidents of intoxicated and disruptive behavior among travelers.

Question 1

During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?

Question 2

What was the MAIN reason you used this type of device during your trip?

Question 3

On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Non-alcoholic Beer on Flights — The trend of offering non-alcoholic beer on flights is growing, providing opportunities for companies to create new partnerships and expand their customer base.
Expanding Occasions for Non-alcoholic Beer Consumption — The trend of expanding the occasions that non-alcoholic beer can be consumed presents an opportunity for companies to target new populations and increase sales.
Reducing Incidents of Disruptive Behavior — The trend of offering non-alcoholic beer to reduce incidents of disruptive behavior presents an opportunity for companies to differentiate themselves and provide a unique service to customers.

Industry Implications

Airlines — The airline industry has the opportunity to partner with non-alcoholic beer companies to offer a wider range of beverages and improve the flying experience for passengers.
Non-alcoholic Beverage Industry — The non-alcoholic beverage industry has the opportunity to expand into new occasions, such as air travel, and target new populations with their products.
Hospitality Industry — The hospitality industry can use the trend of non-alcoholic beer consumption to differentiate themselves and offer unique experiences to customers, such as non-alcoholic beer pairing menus.

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