What is the trend of augmented-reality storefronts?

The trend of using AR technology to create interactive storefronts in physical retail locations.

What is the trend of gamification of retail?

The trend of integrating gaming elements into the retail experience to increase engagement and foot traffic.

What is the trend of location-based mobile activations?

The trend of using mobile devices to activate interactive experiences in physical retail locations.

What are the implications for the retail industry?

Retailers can leverage AR technology to create immersive and gamified experiences that drive foot traffic and increase sales.

What are the implications for the advertising industry?

Advertisers can use location-based mobile activations to create fun, engaging and shareable experiences that connect with consumers on a deeper level and deliver their brand message.

What are the implications for the entertainment industry?

Entertainment companies can use gamification to create unique and immersive experiences that attract customers to their venues or events.

Interactive Arcade Storefronts : ar storefront

JD & Snap London Created an AR Storefront for Christmas

Laura McQuarrie — December 8, 2022 — Business

References: campaignlive

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

As part of its 'King of the Game' Christmas campaign, sports retailer JD teamed up with Snap to turn its London storefront into an AR storefront. With the storefront turned into a giant arcade machine thanks to the power of augmented reality, JD turned its London Oxford Street store into a hot holiday destination.

Those who find themselves standing in front of the JD store have the chance to plug into a free and interactive augmented reality claw game, which starts by scanning the Snapcode on the corner of the store's window. On their mobile device, the claw machine arcade game will commence and this activation is the first time that a UK brand has turned a physical retail shop into a gamified experience.

Question 1

Do you currently create any kind of content for an audience on any of the following platforms?

Select all that apply

Question 2

Have you used any AI-powered tools to create or manage content in the past 12 months?

Question 3

What impact, if any, has using AI-powered tools had on your content creation?

Select all that apply

Question 1

Which of the following types of devices have you personally used in the past 12 months?

Select up to 8

Question 2

What are the main reasons you use or chose this type of device?

Select up to 3

Question 3

How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?

Trend Themes

Augmented-reality Storefronts — The trend of using AR technology to create interactive storefronts in physical retail locations.
Gamification of Retail — The trend of integrating gaming elements into the retail experience to increase engagement and foot traffic.
Location-based Mobile Activations — The trend of using mobile devices to activate interactive experiences in physical retail locations.

Industry Implications

Retail — Retailers can leverage AR technology to create immersive and gamified experiences that drive foot traffic and increase sales.
Advertising — Advertisers can use location-based mobile activations to create fun, engaging and shareable experiences that connect with consumers on a deeper level and deliver their brand message.
Entertainment — Entertainment companies can use gamification to create unique and immersive experiences that attract customers to their venues or events.

6.7

Score

Popularity

Activity

Freshness