Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Laura McQuarrie — April 16, 2024 — Lifestyle
References: famouscampaigns
Based on research that shows that 50% of children struggle with self-confidence due to dental insecurities, Aquafresh launched a campaign to help kids embrace what makes their smile unique. The look of one's smile goes beyond just aesthetics, impacting not only how people of all ages show up in the world but also their interactions with others.
To challenge the idea that there's only one type of "perfect" smile, the oral care brand devised a campaign that focuses on clean and healthy teeth being the best kind. The oral health campaign captured by British creative Rankin starring primary school children showing off their teeth will be exhibited in London’s Soho.
A series of prototype concept toothbrushes was also created, including unconventional designs like the Gap Getter.
To challenge the idea that there's only one type of "perfect" smile, the oral care brand devised a campaign that focuses on clean and healthy teeth being the best kind. The oral health campaign captured by British creative Rankin starring primary school children showing off their teeth will be exhibited in London’s Soho.
A series of prototype concept toothbrushes was also created, including unconventional designs like the Gap Getter.
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
-
Oral Health Acceptance Initiatives — Embracing unique smiles to promote dental confidence among children.
-
Inclusive Oral Care Promotions — Encouraging healthy teeth as the ultimate standard of beauty and confidence.
-
Creative Toothbrush Design Innovation — Experimenting with unconventional toothbrush designs like the Gap Getter.
Industry Implications
-
Dental Care — Exploring innovative approaches to boost self-esteem through oral health campaigns.
-
Creative Marketing — Utilizing inclusive messaging to redefine beauty standards and promote confidence.
-
Product Design — Pushing boundaries in toothbrush design to cater to diverse preferences and needs.
5.8
Score
Popularity
Activity
Freshness
