I'm donut? Brings Its Tokyo 'Nama' Donuts to NYC Doorsteps
Edited by Adam Harrie — October 8, 2026 — Lifestyle
This article was written with the assistance of AI.
References: fastcasual
I'm donut? It's bringing its pastries to New York City doorsteps with a first delivery option that lets customers get donuts and drinks from the Times Square shop without the trip. Orders started Oct. 5 through Uber Eats and DoorDash for the Tokyo-based brand, whose U.S. flagship opened in April 2025.
Its 'nama' donuts are known for a pillowy, just-made feel, so the app option turns a destination buy into something easier to fold into a regular order. The online-only six-donut box also makes sharing simpler at home or at work. That gives the brand room in snack and lunch moments.
For shoppers, this means a bakery run can happen from a couch or desk instead of a trip. It also makes a line-famous pastry feel more like an everyday craving than a special stop.
Image Credit: I'm donut?
Its 'nama' donuts are known for a pillowy, just-made feel, so the app option turns a destination buy into something easier to fold into a regular order. The online-only six-donut box also makes sharing simpler at home or at work. That gives the brand room in snack and lunch moments.
For shoppers, this means a bakery run can happen from a couch or desk instead of a trip. It also makes a line-famous pastry feel more like an everyday craving than a special stop.
Image Credit: I'm donut?
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
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Premium Pastry Delivery — High-demand bakery items moving onto delivery apps creates room for upscale treats to shift from occasional destination purchases into frequent convenience-driven orders.
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Online-only Bakery Bundles — Exclusive multi-item boxes designed for delivery channels can turn individual indulgences into shareable formats for offices, households, and social occasions.
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Everyday Destination Cravings — Cult-favorite food brands are becoming more accessible through app-based ordering, reshaping premium snack occasions around immediacy and routine consumption.
Industry Implications
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Food Delivery — Third-party platforms gain differentiation by hosting sought-after specialty brands that make delivery marketplaces feel more curated and experience-led.
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Bakery — Artisanal bakeries can expand beyond foot traffic by adapting signature products and packaging for digital ordering, delivery quality, and repeat purchase behavior.
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Quick-service Restaurants — Limited-menu concepts with strong brand appeal are positioned to use delivery-first formats to capture snack, lunch, and workplace sharing moments.
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