As more adults embrace mindful drinking, the demand for mocktails has evolved beyond simple substitution, with consumers wanting functional refreshments that actively support well-being and taste great, like AMASS' new mixers with electrolytes. Made to combine with still or sparkling water, these real-ingredient mixers with essential electrolytes and Pacific sea salt bring flavor to drinks with zero added sugar, no artificial sweeteners, and less than 20 calories. And for alcohol drinkers desiring a replenishing boost, these electrolyte mixers can be added to a cocktail or spirit of choice.
AMASS' flavorful canned lineup includes four vibrant varieties: Salted Grapefruit, Lemon Yuzu, Sea Salt Club Soda, and Ginger Lime. Soon, the brand's electrolyte mixer range will expand to include single-serve powder packets optimized for on-the-go use.
Digital Detox Travel Hardware
Consumers are adopting dumbphones and single-purpose gadgets as essential travel hardware to minimize digital distractions during summer trips.
Question 1
During a summer leisure trip, have you ever left your usual smartphone behind and used only a basic phone or "dumbphone" with limited functions?
Question 2
What was the MAIN reason you used this type of device during your trip?
Question 3
On a future leisure trip, how likely would you be to leave your smartphone behind and use only a basic phone with limited functions?
AI-Driven Creator Economy Tools
Creators are adopting AI-driven tools to monetize, remix, and engage audiences with innovative, consent-driven content, enhancing creative control and revenue opportunities.
Question 1
Do you currently create any kind of content for an audience on any of the following platforms?
Select all that apply
Question 2
Have you used any AI-powered tools to create or manage content in the past 12 months?
Question 3
What impact, if any, has using AI-powered tools had on your content creation?
Select all that apply
Watermelon Ice Cream Hack
Consumers are adopting the viral TikTok watermelon ice cream hack because it offers a simple way to make refreshing, dairy-free ice cream at home.
Question 1
Which best describes your experience with frozen watermelon "ice cream"?
Question 2
Have you ever made watermelon “ice cream” at home, by blending frozen watermelon into a soft, scoopable treat?
Question 3
How likely are you to make watermelon “ice cream” again?
Question 4
What did you like about making watermelon “ice cream”?
Select all that apply
Protein Cottage Cheese
Consumers are expanding their consumption of protein-rich cottage cheese products as TikTok-driven interest fuels innovation and market growth
Question 1
Compared with 12 months ago, how often do you consume cottage cheese or cottage-cheese-based products today?
Question 2
Which of the following, if any, have influenced your interest in cottage cheese or cottage-cheese-based products?
Select all that apply
Consumer Demand Drives Foldable and Multi-Screen Devices
Consumers are adopting foldable and multi-screen devices as they seek more versatile and pocketable screen options for enhanced mobility and functionality.
Question 1
Which of the following types of devices have you personally used in the past 12 months?
Select up to 8
Question 2
What are the main reasons you use or chose this type of device?
Select up to 3
Question 3
How likely would you be to choose a foldable or multi-screen device the next time you purchase a smartphone, tablet, or laptop?
Trend Themes
Electrolyte-enhanced Nonalcoholic Mixers — Blends that infuse electrolytes into flavor-forward mixers create opportunities for beverages that support hydration and mood without added sugar.
Clean-label Functional Hydration — The consumer preference for real ingredients and minimal calories points to product lines that pair functional claims with transparent sourcing and simple formulations.
Portable Powdered Mixer Packets — Single-serve powder formats enable convenient, space-efficient delivery of functional electrolytes for travelers and active consumers.
Industry Implications
Beverage Manufacturing — Reformulation and packaging innovation in manufacturing could unlock scalable production of low-calorie electrolyte-infused mixers for both nonalcoholic and cocktail segments.
Hospitality & Nightlife — Bars and restaurants incorporating electrolyte-rich mixers may reshape low-ABV menus and post-drink recovery offerings for mindful patrons.
Health & Wellness Retail — Retailers focused on wellness stand to present functional mixer ranges alongside supplements, positioning hydration-support products as everyday lifestyle items.
